Can You really build a Personal Brand using a Podcast?
Podcasting is the next big thing especially in India and that is why you see Bloggers, Youtubers and Social media influencers are all flocking to podcasting and starting their own podcasts.
In India, podcasting is in a very nascent stage and this is the right time to get started.
But is it possible to build a personal brand using a Podcast?
There are thousands of success stories and examples of people who have done it. Podcasting has helped numerous people start off with their personal brand and make it a success.
The guest on our show this week is another one such success story.
So, for everyone out there who are wondering as to how to build your personal brand using a podcast, we have today’s guest speaking to us about how she did it.
In fact, She does so many things that at times when I look at her achievements, I wonder where she gets time for all of this..
Building a Personal Brand using a Podcast with Smriti Notani
Blogging used to a big thing until about a few years back. And there were quite a few personal brands that were built using blogging.
While a lot of people undermined blogging for the most time, there were people who just decided to ignore the naysayers and jump into the bandwagon.
Why?
Because they loved creation and more specifically content creation.
That was their passion and Blogging was just another medium of pursuing their goals.
Podcasting today is in the exact same situation as that of blogging. And it is going through a similar phase.
Now who better than a blogger who will understand the power of what a podcast could do.
One such success story is that of Smriti Notani.
Smriti is somebody who is very candid with her conversation. She has a penchant for wit, a bit of a foul mouth, and some astute observational skills – at the core of what she does lies an inherent need to see Indian women, especially future generations, lead a more evolved and fair existence. She believes that her work has a higher purpose and that is reflected in every piece of content she creates – be it in her role as a podcaster, blogger, or writer.
In her own words –
I firmly believe that ‘real’ is a superpower and I have made it my life’s mission to empower women by having open conversations that help them accept themselves, flaws and all.
Smriti Notani
She has been a copywriter, a senior lifestyle writer, contributor to magazines like Indiatimes, Lifestyle Asia, Nykaa Beauty book and lot others. She is the founder of “Real Girl“, an unfiltered lifestyle blog for Indian women, apart from running her own podcast that has more 100k organic listens as one date.
She has also been featured is some of the leading media publications like The Midday, The New Indian Express, Femina and many others.
She also has her own single out which is available on streaming platforms, called “Real Girl Anthem” which was released on Women’s day 2021. You need to listen to this..
Here is what we discussed with her on the show –
- Why it is ok to re-look at your dreams and goals and course-correct?
- How Podcasting can be an extension of your writing skills?
- The importance of doing a dipstick with your audience and know what they want to hear
- A unique way of collecting feedback and suggestions
- The struggle to build a personal brand
- Using a Podcast to build your personal brand
- Why you do not need expensive equipments to start a successful show
Thank You for Joining in
I hope you enjoyed this conversation with Smriti. If you did, then don’t forget to subscribe to the show to stay updated.
It is difficult times for a lot of us. But these difficult times should not define our future. We need to be hopeful of the future and should keep our positivity and hope really high and we will get over this.
The 2nd wave of COVID-19 has hit us hard and bad. A lot of people have been affected by the Pandemic. To help them, the podcasting community has come together under the #podforchange banner to raise funds through an exclusive NGO partner, Give India.
Join The Podcasting University and #PODFORCHANGE in this initiative. Together we can make a positive change in the lives of people affected by COVID-19.
Please visit https://thepodcastinguniversity.com/podforchangeindia. Let us together lend a helping hand to someone who needs help.
If you are new to podcasting, then you would want to join my 4-day email course about the absolute basics of podcasting.
This Hubhopper original is available on other podcasting platforms like Google Podcasts, Apple podcasts, Stitcher, Tunein etc. in addition to Hubhopper.
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