TPU54 – Effective Communication Skills in Podcasting with Brendan Kumaraswamy (MasterTalk)

Transcript

00:00:00 Brendan

So the first advantage is that introverts are exceptional listeners because they spend more time saying nothing than extroverts do.

00:00:10 Brendan

They're able to tailor the message better to the guests, their audience, and the people they're speaking with.

00:00:18 Dilip

Welcome to the podcast in university.

00:00:21 Dilip

Looking for help on starting your own podcast.

00:00:23 Dilip

Then this is the place to be.

00:00:25 Dilip

We will help you with everything from selecting your topic to promoting and monetizing your podcast in the simplest language.

00:00:33 Dilip

Super listen to other broadcasters who've been through the grind and learn from them as we interview them every week. You can find more details on the podcasting university.com.

00:00:46 Dilip

Second, hello, this is Dilip and welcome to episode 54 of the Podcasting University. OK, so today's episode is slightly different from the usual. So is the guest on the show. Today. He is the founder of.

00:01:06 Dilip

Master talk, he's an excellent communicator and coaches, ambitious executives and entrepreneur.

00:01:13 Dilip

Calls to become effective communicators.

00:01:16 Dilip

His YouTube channel, called Master Talk is a repository of some unique, practical and excellent advice and tips on public speaking and effectively communicating with people.

00:01:28 Dilip

And you're sure to find a lot of golden Nuggets in this very popular YouTube channel, so don't forget to visit.

00:01:34 Dilip

Master talk on YouTube and listen to some of his extremely good and informative videos there.

00:01:43 Dilip

Today he is going to help us with tips on being effective communicators in podcast.

00:01:48 Dilip

Thing so let us welcome Brendan Kumaraswamy to the podcasting university.

00:01:53 Brendan

Thanks Dilip's, good to be here.

00:01:55 Dilip

Yeah, it's a pleasure talking to you.

00:01:57 Dilip

You know.

00:01:57 Dilip

I'm sure there is a lot that I I and the audience are going to learn from you in today's episode.

00:02:03 Dilip

So without wasting another minute, I think we should straight away get started with the conversation and 1st what I would like to know Brendan is, you know, I've watched a lot of your videos on your YouTube channel.

00:02:15 Dilip

But what I would like to 1st know is a little more about you.

00:02:20 Dilip

How did you get into this?

00:02:22 Dilip

You know, public speaking, you know, support help space and what your YouTube channel is all about.

00:02:30 Brendan

Yeah, absolutely the load script to be here.

00:02:32 Brendan

So what happened was when I was in university I used to do these things called case competitions.

00:02:37 Brendan

Think of it like professional sports, but for nerds, so while other guys.

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My age were playing cricket or basketball or football.

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I wasn't like that, so I actually did presentations competitively, and that's how I learned how to speak Dilip.

00:02:54 Brendan

And then as I got older, what happened is I started coaching a lot of students who were younger than me, mostly for free back then, because they wanted to do good at these competitions too.

00:03:05 Brendan

But we also didn't have a coach, so I just said.

00:03:08 Brendan

Oh OK, I guess I might as well help them.

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And then when I graduated from university I had the idea for master talk because I've realized that everything that I was teaching the students wasn't available for free on the Internet.

00:03:22 Brendan

So I started making videos on public speaking communication.

00:03:26 Brendan

And then a few years later here we are today.

00:03:28 Dilip

Oh, great, nice and you know, before we get into the the real discussion around Podcasts.

00:03:35 Dilip

One question that I had.

00:03:37 Dilip

So now that you've you've been into this space for quite some time, when it comes to public speaking, what have you found to be the biggest challenge that most people who want to get into the public speaking space?

00:03:49 Brendan

Base yeah I would say for me Dilip the biggest challenge that most people face in this field.

00:03:54 Brendan

Is that they don't spend enough time on three specific things, so one is motivation.

00:04:00 Brendan

The second one is direction, and the third one is technique.

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So let's cover each one shortly.

00:04:06 Brendan

So motivation the first question we should ask ourselves is how would our life change?

00:04:14 Brendan

If we were exceptional communicators, the biggest problem Dilip is when we think about communication, we don't give ourselves a motivation to do it.

00:04:22 Brendan

And if we're not motivated to do something, but also something we really want, we have a burning desire.

00:04:28 Brendan

For it becomes a lot harder for us to actually go to that goal.

00:04:32 Brendan

So really spend some time.

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Thinking about this like for you mastering communication is very important because you want to grow the podcast you want to impact more lives.

00:04:43 Brendan

So finding that motivation is the biggest challenge.

00:04:45 Brendan

See the second one is direction having specific goals.

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We have goals for all health.

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We have goals for our finances or relationships, but many of us don't have goals for communication.

00:04:59 Brendan

So spending some time thinking about OK, what is this communication going to do for me?

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Is it to get an X promotion at work?

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Is it to increase my download count on my podcast being specific and then the last piece is technique using the right tactics.

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Doing the right exercises to get you to the level you want to be.

00:05:21

Right, so you.

00:05:22 Dilip

Know when it comes to motivation, Brendan.

00:05:25 Dilip

So I see that why people get into for.

00:05:29 Dilip

I'll take the example of podcasting now when you see something like podcasting, which is kind of the curve is going up.

00:05:36 Dilip

There are a lot of things that are happening in the podcasting world and people just want to get into it.

00:05:42 Dilip

Because they think that they will also get a small portion of the pie, and they'll be able to do it big.

00:05:48 Dilip

That is the only motivation with which people get started.

00:05:51 Dilip

They don't really have a goal or an objective that they might be chasing, but over a period of time.

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After they might have released about 10 to 15 episodes, they realize that.

00:06:04 Dilip

OK, now I'm getting some lessons I I'm getting some downloads I need to look at some of the other things in terms of what is it that I I'll be able to get out of this podcast and that's where they start thinking about setting goals or.

00:06:20 Dilip

You know setting objectives so.

00:06:21 Dilip

Do you really think?

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That following the direction of putting together a direction is something that you should do before you even get started or in between.

00:06:29 Dilip

Once, once you've started off once you started seeing some success, is it OK to go about changing re planning everything and putting together a goal and an objective?

00:06:39 Brendan

That's a great point, Dilip.

00:06:40 Brendan

I I think for me as I think about it, there's, but you could do it both ways, but what I would say is if you don't come up with those goals, you'll eventually stop producing content.

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So I'll give you an example.

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I mean, you know this since you're the you're the podcast university.

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Champion most podcasts feed.

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Right, they don't.

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They don't go past 10 episodes, so why is that?

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And that's true not just with podcasts.

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That's true with blogs.

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This with YouTube channels and I think for me, the reason I've been so consistent 'cause I've been doing it for three years now and.

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I haven't missed a week.

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It wasn't an accident that I've been able to create content for long term 'cause I think the problem with most content creators.

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And I'm not saying it's wrong to just get started.

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I think that's a great step.

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If because momentum is important, but I also think what's important is thinking about our personal brand in decades rather than.

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Days so if we're trying to do something because it's hot, we won't be successful.

00:07:40 Brendan

But if we focus on the long game, that's when we get the results.

00:07:43 Brendan

Like for me my YouTube.

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Channel it took 2 1/2.

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Years for me to get to 10,000 subscribers, which is a super long, but because I had such a mission.

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For what I was doing, I didn't give up.

00:07:57 Dilip

Right, so that that goal is what keeps you driving and that that drives you to, you know, continue consistently, produce content, right?

00:08:05 Dilip

Absolutely very great.

00:08:06 Dilip

Great point.

00:08:07 Dilip

So coming to one critical aspect that podcasters face Brendan.

00:08:12 Dilip

And I think this is where you might be able to help with with with some of the you know tips in terms of approaching people.

00:08:21 Dilip

Now the objective of people who get started.

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With a podcast and specifically an interview podcast.

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To bring it, because that's one of the methods of promotion that podcasters use.

00:08:32 Dilip

What they do is they reach out to some of these high profile well known guests and they want them to come on the show and once they have been interviewed they are expecting that these people go back and share the episode with their audience and.

00:08:48 Dilip

That way these podcasters will get some promotions, some downloads, listens, and some audiences.

00:08:55 Dilip

So what happens is in mode of most of the cases, either the the guest just doesn't respond to our request to command the interview, or even if they come on the interview a lot of times they just forget after that and they don't even go about sharing the episodes.

00:09:10 Dilip

So what do you think are some things that we can do one in order to get?

00:09:15 Dilip

A positive response from these high profile.

00:09:18 Dilip

Yes, because you know these these negative responses from them at times becomes so demotivating that people often quit.

00:09:24 Dilip

So what are some things that we can do to get positive responses from them?

00:09:28 Dilip

And 2nd?

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How do we go about making them support the promotion of the podcast?

00:09:34 Brendan

Umm, great question Dilip.

00:09:36 Brendan

So let's go to both parts.

00:09:37 Brendan

So outside the first part is how do you get great guests on your show?

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You know resilience is a big piece.

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To this, you know.

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What I always like to say this is a strategy I.

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Give people is.

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Whenever you start an interview broadcast, make a list of your 100 dream guests.

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Like if you could.

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Have anyone in.

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The world 100 people who would you have? And I pretty much guarantee if you message all hundred of those people you might get 99 knows.

00:10:04 Brendan

But one of them will eventually say yes.

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It works almost all the time.

00:10:09 Brendan

So what I would love for us to focus on dylib.

00:10:13 Brendan

Is it's not about the nose, it's about the yes.

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'cause let's face it, at the end of the day and maybe a lot of podcasts don't know this.

00:10:21 Brendan

The podcast host actually has a lot more leverage than the podcast guest.

00:10:27 Brendan

And the reason is because as you know and I'm sure you say this a lot, because a.

00:10:31 Brendan

Lot of guests.

00:10:32 Brendan

Like me are.

00:10:33 Brendan

Always looking to guest on shows.

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We're always pitching differential, even if the brand is already established.

00:10:41 Brendan

So I would start with if I'm a newcomer, I would focus on other podcasts of my own.

00:10:47 Brendan

Size and look at their guest list, so let's say for example I'm starting a podcast and I'm friends with you Dillon, So what I'll do is I'll look through all of your guests that are really, really good and I'll pick one or two and I'll come up to you and I'll say, hey, Dilip, can you?

00:11:02 Brendan

Introduce me to those two people that you had on your show.

00:11:05 Brendan

So that's the easiest way to do that.

00:11:07 Brendan

The other part to your question, that's an easy trip that people can take is how do you get people to promote?

00:11:13 Brendan

So let me start the.

00:11:13 Brendan

Easiest thing do.

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A good job interviewing them like for me.

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I try my best to promote as many shows, but the best guests usually are guesting on 20.

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Shows a week.

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So they're only promoting three or four of them.

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So if you want to be in that three to four, those are the nice people, right?

00:11:32 Brendan

The Nice people who are promoting and if you want to make it into that category, you need to do such a good job interviewing that guest where they feel like.

00:11:41 Brendan

This is such a special episode that they have to share it with their community.

00:11:46 Brendan

That's one strategy to think about, like for example, for me there's one interview that somebody did with me that I've shared to all of my clients, like I literally have shared at hundreds and hundreds of times because it was so much better than every other interview I did.

00:12:00 Brendan

That's one part, the other part to promotion, I think is important is this is where the Community.

00:12:05 Brendan

Needs to come together.

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You all the podcasters who are in the same city in the same region should have inside discussions about which guests are sharing their content and which ones aren't.

00:12:16 Brendan

So that way you know.

00:12:18 Brendan

Who to have on your show and who not to, especially as a strategy people can take home.

00:12:21 Dilip

Right, so that's a great point.

00:12:23 Dilip

Yeah, right?

00:12:24 Dilip

Because there are some guests who might use the leverage to promote their brand, but then they don't want to support the brand by promoting.

00:12:33 Dilip

You're right, that's a good approach of discussing that within the community.

00:12:38 Dilip

So coming to another very critical piece, Brandon now.

00:12:42 Dilip

You know, I've spoken to a lot of these podcasters who want to get started in my there's a free discovery call that I run so a lot of these podcasters people approach me and we talk and what I found, and in fact some other podcasters I've interviewed as well.

00:12:56 Dilip

All of them.

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Most of them are introverts and.

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It probably is also evident from the fact that they have chosen to pick podcasting as a medium to talk because you know you don't have to show your face.

00:13:11 Dilip

You're not in front of an audience, you're not.

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Seeing anybody and.

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I've seen that a lot of these people are introverts.

00:13:17 Dilip

They aren't otherwise good at conversations.

00:13:20 Dilip

They would try to avoid conversations.

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But when it comes to podcasting, they feel that this is a medium that they can get into, and this.

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Get started with podcasting.

00:13:27 Dilip

But in those conversations, you somehow sense that they aren't able to kind of make an engaging conversation or are able to control that conversation.

00:13:39 Dilip

So what do you suggest to?

00:13:41 Dilip

Some of these introverts who started with podcasting as to what are some of these points that they can keep in mind in order to make those conversations sound natural and more engaging.

00:13:51 Brendan

That's a very sharp observation Dilip.

00:13:53 Brendan

You're absolutely correct.

00:13:54 Brendan

Actually, this surprised.

00:13:56 Brendan

As well that a lot of the people in the podcasting sites are introverts and you explain so well why that is.

00:14:02 Brendan

And I completely agree.

00:14:03 Brendan

So a couple of thoughts there.

00:14:04 Brendan

I would say the first thing is to understand that introverts have a lot of strengths in their communication that they're not aware of.

00:14:12 Brendan

So let me point that out, 'cause I feel it's not really well known.

00:14:16 Brendan

So the first advantage is that introverts are exceptional listener.

00:14:21 Brendan

Because they spend more time saying nothing than than extroverts do, they're able to tailor the message better to the guests, their audience, and the people.

00:14:31 Brendan

They're speaking with.

00:14:32 Brendan

The second key advantage that introverts have over extroverted guests like me as an example or hose is that introverts are very good.

00:14:42 Brendan

So whenever there an event or talking to someone since they're spending more time on average saying nothing, they're able to pause and take a beat a lot better than I can because I'm always trying to fill up space, so I want to talk, talk, talk.

00:14:57 Brendan

That's why I'm with the guest I guess, and the third key advantage and this one is really not.

00:15:02 Brendan

Well known is that introverts are a lot.

00:15:06 Brendan

Less polarizing than extrovert.

00:15:09 Brendan

So polarizing just means extreme so I'll give you an example here.

00:15:12 Brendan

If you take somebody like Gary Vay Ner chuk, you either love the guy or you hate the guy.

00:15:18 Brendan

I personally love him.

00:15:19 Brendan

I love his work.

00:15:20 Brendan

I respect the guy, but a lot of people.

00:15:23 Brendan

They don't.

00:15:24 Brendan

So what happens is when you're an extroverted communicator, you actually become very polarizing for people, so you either like people or people don't like you.

00:15:34 Brendan

But an introvert never has that problem.

00:15:36 Brendan

Nobody says, I hate Bren� Brown.

00:15:39 Brendan

Nobody says, I hate Susan Cain.

00:15:42 Brendan

I hate Simon Sinek

00:15:43 Brendan

Nobody says that in fact, just saying that could put me in jail, but I think the point out on the drive is that there's a lot of key advantages that introverts have over extras.

00:15:52 Brendan

That's one piece.

00:15:53 Brendan

The other piece that you asked about is how can introverts improve conversation flow with guests on an interview?

00:16:01 Brendan

So here's the best way I've found which is practical, easy and effective.

00:16:05 Brendan

Start by interviewing people you already like.

00:16:10 Brendan

Start by interviewing your friends, even if it won't count for downloads.

00:16:14 Brendan

These are the people you should be practiced with because a lot easier for you to practice being conversational with people you know versus people you don't know 'cause for.

00:16:25 Brendan

Even for me when I started guesting on podcasts Dilip, I mean it probably was it three years ago.

00:16:30 Brendan

My God, it was so weird like I would get on the show.

00:16:32 Brendan

Somebody stalked every part of my profile.

00:16:35 Brendan

And ask me.

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Questions and I'm just like why is?

00:16:38 Brendan

This stranger, I don't know.

00:16:39 Brendan

Know more about me than my mother does is.

00:16:41 Brendan

So bizarre, right?

00:16:43 Dilip

It's it was.

00:16:43 Brendan

So weird, but then after doing this a lot I got used to it.

00:16:47 Brendan

So now I'm speaking to as if we've been friends for seven years, but we don't start that way.

00:16:52 Brendan

We start with people we know when we build our way up and we're confident.

00:16:55 Brendan

Up to.

00:16:56 Dilip

Right, that's right, good point, yeah.

00:16:58 Dilip

And your observation about introverts really talks to me because I have seen those three aspects that you just spoke about.

00:17:07 Dilip

Introverts on people that I've spoken with.

00:17:10 Dilip

And yeah, those are some positives that we actually overlook.

00:17:14 Dilip

So yes, these are some things that we can look at and bend, and you know, as a continuation of this question, there is another thing that I wanted, and you know when podcasters get started just because it's a little difficult to get guests on their show in the beginning itself.

00:17:29 Dilip

What they usually do is they start off with monologues, and these days you know it's a good format.

00:17:34 Dilip

To run a podcast because.

00:17:36 Dilip

You have control over what is it that you're producing in terms of content, so people start with monologues, but when it comes to Mull over again, I would want to script a completely written script in front of me, because otherwise I tend to lose my flow.

00:17:52 Dilip

And you know, there is a lot of filler words that that comes in between so.

00:17:56 Dilip

When I am using a

00:17:58 Dilip

Script and recording a monologue.

00:18:00 Dilip

A lot of time.

00:18:01 Dilip

It is very my ears can recognize the fact that somebody is reading from a script irrespective of how much ever they try to make it sound natural.

00:18:10 Dilip

But how do we make monologues, sound natural and interesting?

00:18:15 Brendan

Yeah, fascinating question.

00:18:17 Brendan

Yeah, and as you know, all I do is monologue, so I'm happy to take this one.

00:18:22 Brendan

So, so the way that I think about this Dilip is I actually write my videos word for word.

00:18:29 Brendan

So all of my videos are scripted on YouTube.

00:18:32 Brendan

But there's one exception and the exception is this.

00:18:36 Brendan

I do not use the teleprompt.

00:18:38 Brendan

So I don't read it.

00:18:40 Brendan

So what does that mean?

00:18:41 Brendan

That means I write it out.

00:18:42 Brendan

There's a laptop next to me and what I do is I look at those five paragraphs in every script on my YouTube channel.

00:18:49 Brendan

So I look at the first paragraph and then I look at the camera and I just present the general idea and then I go back to the script I look at.

00:18:56 Brendan

I read the second paragraph.

00:18:58 Brendan

And then I go back to the camera.

00:19:00 Brendan

I present it on and on and on again.

00:19:03 Brendan

So the trick here is you.

00:19:05 Brendan

You write it out so you have the general idea of what you want to say, but then when you actually communicate those thoughts on the podcast.

00:19:12 Brendan

I would encourage you not to read the script unless you're an absolute beginner.

00:19:16 Brendan

So if you're like under 10 episodes, go ahead and read off the script.

00:19:20 Brendan

It's totally fine 'cause you're just getting started, but then as you build up your confidence, you're doing 50 and 2025 episodes. Then I would encourage you to still write it out, but this time not.

00:19:32 Brendan

Look at it.

00:19:32 Brendan

While you're actually doing the recording or pause every two minutes, but during the actual speaking, don't read off the script.

00:19:41 Dilip

Right, OK, so that's that's a.

00:19:43 Dilip

Good point and you know something that I've seen Brendan when it comes to monologues.

00:19:48 Dilip

Like for example, you know when I attend some of these public speaking people who motivational speakers what I have observed and this is something that I've.

00:19:56 Dilip

Seen your videos.

00:19:57 Dilip

As well, so that conversational style it.

00:20:01 Dilip

Sounds so natural and you know you actually engage with that person.

00:20:07 Dilip

You just look at them and then you feel that you are in that conversation.

00:20:11 Dilip

Though you are not but you start to connect with that person and listen to every word that he's saying which.

00:20:18 Dilip

In podcasting, can be a little difficult because you are behind that screen where nobody is able to see you, but you still want people.

00:20:27 Dilip

To engage with you.

00:20:28 Dilip

So what are some tips you know?

00:20:31 Dilip

Maybe public speaking tips that you would like to share which can help me get more out of?

00:20:38 Dilip

Every episode that I put out, every monologue that I.

00:20:40 Brendan

Put out, yeah, absolutely so I would say.

00:20:43 Brendan

The easiest thing.

00:20:44 Brendan

Delete that most content creators don't do now has very little to do with public speaking, but more in terms of strategy is people should have dinner with the people who watch their content.

00:20:55 Brendan

Like when you have act and what I mean dinner, I mean actual dinner go meet them in person, get to know them.

00:21:02 Brendan

Have a conversation with them.

00:21:04 Brendan

Do a small meet up and the meet up.

00:21:06 Brendan

Doesn't need 20 people you just need.

00:21:08 Brendan

Two or three.

00:21:09 Brendan

Have those in.

00:21:10 Brendan

Person conversations with the people that you're serving.

00:21:14 Brendan

The reason?

00:21:15 Brendan

Why my YouTube channel sounds conversational isn't an accident.

00:21:19 Brendan

It's because when I started the channel I would have dinner with most people.

00:21:22 Brendan

Subscribe to my YouTube.

00:21:24 Brendan

Stuff and get their insights and the other piece as well is when I record in the studio.

00:21:30 Brendan

I'm never presenting alone.

00:21:32 Brendan

There's actually a guy behind the camera, so I'm always presenting to an audience of one or two people, so I feel like I'm talking to somebody.

00:21:40 Brendan

So even for somebody like me who is an expert in communication, I still want that.

00:21:45 Brendan

Audience in the back is just people don't see the audience on the on the.

00:21:48 Brendan

The channel, so that's the pieces I would focus on is really don't just know who your listeners are.

00:21:55 Brendan

Talk to them and the best way to do this is at the end of a monologue episode.

00:22:00 Brendan

You could say something like hey guys, I'm looking to get into zoom call or get a lunch with some of my viewers.

00:22:05 Brendan

Can you just send me a message on Instagram?

00:22:07 Brendan

Here's my handle and then one or two people?

00:22:09 Brendan

Message you and you'll be on your way.

00:22:10 Dilip

Yeah, right, so that actually will kick start the engagement that isn't there in podcasting today because.

00:22:19 Dilip

You know, all said and done, podcasting is a one way communication because you just deliver and then you were hoping that people might listen to it.

00:22:26 Dilip

But I think this technique of yours will help in terms of engaging with my audience and helping in creating getting ideas for newer content.

00:22:36 Brendan

They lived like here's another way of thinking about this.

00:22:39 Brendan

Too many people focus too much on follow.

00:22:42 Brendan

Wars or downloads and they don't focus enough on conversations. The reason why I got 1000 subscribers in only two months of starting my YouTube channel was because I knew 2000 people that would help me promote the channel like personally so I would meet them one on one and I would tell them.

00:23:02 Brendan

The vision I tell them what I was doing and they said absolutely bread and I want to.

00:23:06 Brendan

Help you with this.

00:23:07 Brendan

So even if a lot of.

00:23:08 Brendan

Us are introverts, right?

00:23:09 Brendan

Now think about the people in your network that are already friends of.

00:23:13 Brendan

Yours and have.

00:23:14 Brendan

More of those conversations. 'cause if your podcast is getting 1000 downloads per episode or.

00:23:20 Brendan

More, you're already growing your show very quickly. You already bigger than most shows out there at 1000 downloads in episode, but you only need 1000 conversations to get that dose. Types of download counts.

00:23:33 Dilip

Great yeah that's true and you know out of curiosity and like like what I said because you know, I've been listening to checking out your YouTube channel for some time now and I found that the kind of content that you create is actually something that talks to me as in every episode.

00:23:53 Dilip

As something that is.

00:23:55 Dilip

Completely different from what some other earlier episodes would have done, but still it addresses something that that that that's a problem area for me, or something that I am looking for information about.

00:24:10 Dilip

So how do you manage to create this?

00:24:12 Dilip

This kind of varied type of content.

00:24:15 Dilip

Where do you get the ideas from?

00:24:16 Brendan

Absolutely excellent question, brother.

00:24:18 Brendan

So the key here is and I'll repeat this twice.

00:24:23 Brendan

Do not guess.

00:24:25 Brendan

Do not guess what your audience wants.

00:24:29 Brendan

I'll tell you exactly what I do is my YouTube channel, so it goes back to what I was saying with personal brand.

00:24:33 Brendan

We want to think in decades, not days, so I knew I was going to do YouTube for the next 10 years. So what I did is I just did the mass every year has 52 weeks.

00:24:45 Brendan

And if I do this for 10 years, I just need 520 videos. So if I have 500 videos ish, I'm good for a decade.

00:24:54 Brendan

I'll win on YouTube, so now the question becomes, what should I write down in each of those five?

00:24:59 Brendan

100 scripts, so here's what.

00:25:00 Brendan

I did. I gathered my first 25 subscribers and I met them individually and I said give me ideas.

00:25:07 Brendan

What do you think is missing?

00:25:08 Brendan

What questions do you have around communication?

00:25:10 Brendan

So every time a client, a student, a subscriber, or even a podcast like this ask Me a question that I don't know the answer.

00:25:21 Brendan

Too, I create a YouTube script around it so I remember 2 months into master talks. Somebody asked me a brilliant question. He said how do you present in a second language and I said, oh.

00:25:31 Brendan

I don't think a YouTube video exists on that.

00:25:34 Brendan

Let me create one 'cause I speak three languages.

00:25:36 Brendan

I speak English French in Tamil, so I was like OK, let me make it so I made that video and I think I'm the only you tuber who's made a video.

00:25:44 Brendan

I like that.

00:25:44 Brendan

So the way that I generate ideas dill up is a couple of.

00:25:47 Brendan

Things one and as.

00:25:49 Brendan

I'm always listening to the audience.

00:25:51 Brendan

I'm always paying attention to the questions they have for me and two which is more unique to me and I don't necessarily recommend is I actually write out my content years in advance.

00:26:02 Brendan

That's why my my YouTube videos are so you.

00:26:04 Brendan

Nick, I'm actually already done my my the year of 2023. I'm working on 2024 right now and the reason I'm so ahead and why take it so seriously is because I want my content to stay fresh.

00:26:17 Brendan

So now that I'm like 18 months ahead of my content schedule, I don't have to be worried about the next week.

00:26:23 Brendan

I can focus on.

00:26:24 Brendan

Only creating content that is unique for 2024, so I'm not stressed about making the next deadline 'cause I only post once a week on my channel.

00:26:32 Dilip

Right, right, yeah?

00:26:34 Dilip

Planning content planning is something that I've seen with my experience in blogging as well.

00:26:40 Dilip

It really helps and it really helps get that stress out.

00:26:44 Dilip

So and there are a lot of other advantages as well and like what you said, yes, you know you always have that content repository so that you are not worried about what to create next.

00:26:54 Dilip

Now Brendan.

00:26:55 Dilip

So coming back to you know our core conversation in podcasting, something that.

00:27:00 Dilip

A lot of times the guests that we approach to our aren't people that we are.

00:27:05 Dilip

Friendly with or there there are people that we might be talking to for the first time and when this gets every to come on the interview and when when they are, when they are there on the interview, I want to start off with my questions but there is that I don't know how to kick start that conversation.

00:27:26 Dilip

In a way that it looks like.

00:27:28 Dilip

I am talking to somebody that I know really well so that initial I think 5 to 7 minutes.

00:27:35 Dilip

It is very apparent that the interviewer isn't really friendly or doesn't really know about that guess.

00:27:43 Dilip

So how do you suggest that we break the ice and and?

00:27:48 Dilip

Make that initial part of the conversation look.

00:27:51 Dilip

Natural and how do you kick start the conversation with the.

00:27:54 Brendan

Guest OS super good question.

00:27:56 Brendan

So the way I think about this is everyone has their own opinions.

00:27:59 Brendan

There's a lot of versions that work, so pick the one that you like, but I'll give you a couple.

00:28:04 Brendan

So the 1st way to do this is to.

00:28:06 Brendan

Write a killer.

00:28:07 Brendan

Introduction of a guest.

00:28:10 Brendan

So for example.

00:28:11 Brendan

A lot of people what they do is they record their intros and outros separately.

00:28:16 Brendan

Outside of the episode, but what Tom Bilyeu does from impact theory is he actually does his introduction in front of the guest as the interview starts, so the the person who's coming on the show goes like Oh my God like this guy knows me better than my mom does like holy moly.

00:28:33 Brendan

So that's one version of doing that it instantly.

00:28:36 Brendan

Builds rapport 'cause it shows the guest that this person is packing question these packing heat or she's packing heat and this interview is going to be the best I got to bring my.

00:28:46 Brendan

A game to it.

00:28:47 Brendan

That's the first.

00:28:49 Brendan

Version that you can do this.

00:28:50 Brendan

The second version is asking Level 3 questions, so I'll give an example of this.

00:28:57 Brendan

So there's one way, so a lot of like average podcasters.

00:29:00 Brendan

They might say you're actually really good at this, but let me say, let me give an example.

00:29:04 Brendan

Someone who is in.

00:29:05 Brendan

They might say something like yeah, so Brandon.

00:29:09 Brendan

How do we speak more clearly?

00:29:10 Brendan

OK, not a very good question.

00:29:12 Brendan

It's a very general.

00:29:14 Brendan

It's not a lot of context.

00:29:16 Brendan

I don't know if that person did the homework, so I'm not really excited to answer that.

00:29:20 Brendan

The second type of question is more what you're asking, which is very good.

00:29:24 Brendan

So you're giving the context.

00:29:27 Brendan

To the why you're asking the question in the context of your audience, and then you're asking the specific question that's very thoughtful and thorough, so you've done your homework.

00:29:37 Brendan

And then level.

00:29:37 Brendan

Three is when every time you're asking a question, let's say every two or three questions you're finding a way to indirectly acknowledge the guests of the work.

00:29:47 Brendan

They're doing, I'll give you an example of someone an interview that I did this morning with somebody.

00:29:51 Brendan

So somebody just one of the questions was, hey Brian, I really like your three lessons video, especially the one on the train rides.

00:29:58 Brendan

Where do you come up with all of these ideas?

00:30:01 Brendan

So that was a great question because it clearly showed me as the guest that that person watched a lot of those three lesson videos.

00:30:08 Brendan

So how can you indirectly compliment the guests or the questions you're asking with is another easy way to build rapport and the 3rd way is acknowledgement.

00:30:18 Brendan

So when Louis how's interviewed?

00:30:20 Brendan

Kobe Bryant when he was alive, he did a really good job acknowledging code because you only had two minutes before the podcast started.

00:30:28 Brendan

It's actually a really good episode.

00:30:29 Brendan

I'll send it to you after and what Luis said.

00:30:32 Brendan

Was he just looked at Kobe Bryant?

00:30:33 Brendan

He said, hey, Kobe before we get started, he just met him.

00:30:36 Brendan

He never knew him.

00:30:36 Brendan

Or I just want to acknowledge you for the impact that you're creating in the world. You know my friends who are on EU.

00:30:42 Brendan

S handball team in.

00:30:43 Brendan

The Olympics they always see you.

00:30:45 Brendan

Celebrating other sports, not just basketball.

00:30:47 Brendan

And it really means a lot to me.

00:30:49 Brendan

The way that you give impact to people, so Kobe just looked at him and said, wow, thanks brother I.

00:30:53 Brendan

Really appreciate it.

00:30:54 Brendan

And he immediately built rapport.

00:30:56 Brendan

So these are three easy ways.

00:30:57 Brendan

For you to build reports or guess instantly.

00:30:59 Dilip

Right, good point, yeah, and I think there is something one of those pieces that I can work on.

00:31:06 Dilip

And having said that, I think some of the other pieces are things that.

00:31:11 Dilip

We usually do unknowingly when we're talking to our friends and our relatives, people that we know.

00:31:18 Dilip

But when it comes to an unknown stranger who's coming on the show as a guest, we tend to kind of fake no.

00:31:24 Dilip

Yeah, so I think if we are to use our natural instincts from our conversation perspective.

00:31:31 Dilip

These things will come naturally so good.

00:31:34 Dilip

Nice points.

00:31:35 Brendan

And let's put it this way, Dylan, let's make it simple, right it.

00:31:38 Brendan

It should be easy.

00:31:39 Brendan

I'm going to argue something controversial.

00:31:41 Brendan

It should be easy.

00:31:43 Brendan

For the podcast host to build a relationship with the guest, why is?

00:31:47 Brendan

That the reason is because.

00:31:49 Brendan

'cause if you're making a decision to interview this person.

00:31:53 Brendan

It means you're excited about something, 'cause if you weren't excited by injuring this person, if you didn't want to be their friend, then why in the world are they on?

00:32:02 Brendan

Your show.

00:32:03 Brendan

Why in the world are we interviewing them?

00:32:05 Brendan

So there has to be something that you really respect about that individual, so bringing that up front.

00:32:13 Brendan

It just makes the job that you're already doing 'cause you're excited about that person just a lot easier.

00:32:18 Brendan

It's just not about.

00:32:19 Brendan

I think the problem is just we're doing the homework.

00:32:22 Brendan

We're excited about the guest, but we're not communicating that excitement.

00:32:27 Brendan

And to the guest before, during and after the show is over and all three of that is important before is important.

00:32:37 Brendan

Hey Brendan, just want to see how excited I am to interview you.

00:32:40 Brendan

You have such great impact.

00:32:41 Brendan

Thank you so.

00:32:41 Brendan

Much for agreeing.

00:32:42 Brendan

To this episode during well, Brent, it's great to see you.

00:32:45 Brendan

Thanks for taking the time to be here.

00:32:47 Brendan

And after while Brendan, what a great episode, you could use a different name, not Brandon.

00:32:51 Brendan

John, whatever right, so showcase the.

00:32:53 Brendan

Excitement the preparation you've already done for the guest.

00:32:57 Brendan

But communicate that to the guest.

00:32:58 Brendan

The guest knows how much homework you've done indirectly.

00:33:01 Dilip

That's right, yeah.

00:33:02 Dilip

So that makes them that brings them more into the episode into the conversation, and I think we can get the best out of the guests in that way.

00:33:12 Dilip

Yeah, true and the you know bend and a lot of times I've seen that there are some of these guests who are exceptionally good.

00:33:21 Dilip

In what they are doing, but when they come on a podcast, they agree to come on the podcast.

00:33:27 Dilip

They come as a guest, but they don't talk a lot and you know some of these questions that you ask.

00:33:33 Dilip

The answers are pretty short and you actually aren't able to extract something of value out of that response.

00:33:40 Dilip

So how do you get?

00:33:42 Dilip

These guests to.

00:33:44 Dilip

Talk more and give out more information.

00:33:47 Brendan

If I'm being honest, Dilip, there's a couple of different ways you can go about this question right?

00:33:51 Brendan

So one is like I can give you this whole lecture about asking more detailed questions.

00:33:56 Brendan

Level 3 questions?

00:33:57 Brendan

Or you said this specifically, what does this mean?

00:34:00 Brendan

But I think the easier treatment here is you need to spend some time.

00:34:06 Brendan

Listening to that person on another, a podcast to see if they're delivering the value you want them.

00:34:13 Brendan

'cause remember we have to remember as podcast hosts.

00:34:16 Brendan

We hold the power for every amazing expert that we can have on the show.

00:34:22 Brendan

There's ten other people who can talk about the exact same thing.

00:34:25 Brendan

Think about the way that you've added me for your show.

00:34:28 Brendan

I I had to send you a podcast episode of me being interviewed by another guest, sorry.

00:34:33 Brendan

Other host and then you listen to that and you're like.

00:34:35 Brendan

Oh wow, the Brendan.

00:34:37 Brendan

Really detailed, but the.

00:34:38 Brendan

Way that you shows answers when being asked questions.

00:34:41 Brendan

So let me have them on so so it's it's what you did, but everyone should do that as well, because as as the guest, I respect that 'cause for me it's important to make sure that if I'm going on somebody platform regardless of the size of the platform that I'm always hitting a home run, so it's important for us as hosts, especially if you're.

00:35:02 Brendan

We're only posting once a week, twice a week.

00:35:04 Brendan

We do.

00:35:04 Brendan

Have a lot.

00:35:04 Brendan

Of spots here.

00:35:05 Brendan

So we need to spend the time to audit people for 15 minutes just to see what they sound like on a podcast before having them on.

00:35:13 Dilip

Right, yeah?

00:35:14 Dilip

So that's about bringing the right guests on the show, right?

00:35:18 Dilip

Right and out of curiosity, you spoke about this Level 3 questions in in the last two responses.

00:35:25 Dilip

So what I also wanted to know from your Brendan is what is this level one Level 2 and Level 3 type of questions?

00:35:30 Brendan

Absolutely thanks for the follow up there.

00:35:32 Brendan

So level.

00:35:33 Brendan

One question.

00:35:34 Brendan

Dilip, is the question that anyone can ask that isn't super interesting or unique, so question like.

00:35:42 Brendan

Oh like, how do you speak more clearly?

00:35:45 Brendan

What's the best advice you have for your younger self?

00:35:47 Brendan

Kind of the typical couple questions, so that's a level one question.

00:35:52 Brendan

People honestly people guest a lot on shows if if you get asked Level 1 questions their brain immediately just turns off.

00:35:59 Brendan

They're like oh, it's one of these shows and they just go through it so.

00:36:02 Brendan

Level 2 is unique questions, but that anyone can answer.

00:36:07 Brendan

So, for example, what's the biggest misconception about your industry?

00:36:12 Brendan

If you had to give one piece of advice to the most successful person Insta, what piece of advice would you give them?

00:36:17 Brendan

So it's interesting questions, they're unique.

00:36:20 Brendan

But everyone can answer them, but Level 3 questions are questions that only that one person can have the answer to it where you've done so much homework on that person where you're super detailed about the question you're asking.

00:36:37 Brendan

Let me give you an example of a Level 3 question, so let's say.

00:36:40 Brendan

We're sitting next to Gary Vaynerchuk. My question for Gary Vaynerchuk would be out of the $4 billion that you need to spend on the New York Jets which is the NFL franchise.

00:36:50 Brendan

He wants to bicycle football franchise.

00:36:52 Brendan

What percentage of that franchise do you think is going to come from V friends?

00:36:57 Brendan

Versus Vayner media versus buying up under priced brands and exiting them at higher multiples.

00:37:04 Brendan

So notice how most people didn't understand the question I asked if we were like, what do you talk about Brendan?

00:37:09 Brendan

But to Gary, he's gonna listen to that question and go wow, no other human being has asked me that question.

00:37:15 Brendan

Let me answer that question.

00:37:17 Brendan

For 15 minutes and I want to know who you are and that's exactly.

00:37:21 Brendan

The point of a level.

00:37:22 Brendan

Three question a question that is so specific that only that person can answer it, or in some cases even under.

00:37:30 Dilip

Right, and that I think will come with researching well about the guest that you are interviewing, right?

00:37:38 Dilip

Correct, right?

00:37:40 Dilip

Good great point that is.

00:37:42 Dilip

That's an amazing point.

00:37:43 Dilip

I think that's something that every one of us podcasters can use in our show, because that will get our guests talking more about their expertise and some unique value to every one of those podcasts.

00:38:00 Dilip

Where that interview is coming, that that guest is coming in yell, so that's nice plate.

00:38:05 Dilip

So Brendan.

00:38:06 Dilip

Now considering you're also a content creator you you're an expert in public speaking and you're also a content creator who's been creating content for you know three plus years and excellent content for three plus years.

00:38:18 Dilip

So if I if I just ask you.

00:38:20 Dilip

From your content creation experience, for somebody who is just starting off with a podcast, what do you think are one or two things that they need to be really sure about before they actually get started?

00:38:36 Dilip

It's their podcast and if they they have to stay there in the long run like you have content for two more years, which means your anyways going to be creating content for the next five years and maybe after that as well.

00:38:47 Dilip

But that long longevity or that long term perspective is something that is not there in in a lot of podcasters, so how?

00:38:56 Dilip

How do you build that when you're getting started, water one or two things that people need to keep in mind.

00:39:01 Brendan

Absolutely brother and thanks for the kind words as well.

00:39:04 Brendan

You know the way that I would see this is the number one detractor for any content creator is is always consistency.

00:39:14 Brendan

Like almost always, this consistency, even if someone really talented.

00:39:18 Brendan

If you post for two years and you just stop forever like you're done like you can't keep growing.

00:39:23 Brendan

Your following kept growing your audience because the people who are listening to you will just go.

00:39:27 Brendan

To somebody else.

00:39:28 Brendan

So consistency is the biggest problem.

00:39:30 Brendan

We always want to solve for.

00:39:31 Brendan

This is why I'm a big believer of being a long term.

00:39:34 Brendan

Thinker and I'm also a big believer, which is my second piece of advice.

00:39:38 Brendan

That consistency matters, but quality matters too.

00:39:42 Brendan

So when you.

00:39:43 Brendan

It started. Don't worry too much about the quality. There's a law that Noah Kagan calls the law of 100, so make 100 of something and don't worry about the quality.

00:39:53 Brendan

So the first year of my YouTube channel I just made a video every week, whatever I was in my mother's basement, I took out a phone I I record I didn't edit it, I just posted it. That's it.

00:40:02 Brendan

But after you.

00:40:03 Brendan

Do 2550 sixty pieces of content.

00:40:07 Brendan

Then after you want to focus on quality like I would rather listen to a show that's once a week, but that's absolute gold versus three times a week, and that's OK.

00:40:20 Brendan

So always think about how can you be exceptional in your industry.

00:40:23 Brendan

And obviously there's counterexamples to what I'm saying.

00:40:26 Brendan

Like, let's take John Lee Dumas.

00:40:27 Brendan

As entrepreneurs info on fire, which is a daily.

00:40:30 Brendan

Entrepreneurship podcast The thing we have to keep in mind with GLD in his case is even if he is every day.

00:40:37 Brendan

And I don't think he can keep up.

00:40:38 Brendan

The same quality everyday I.

00:40:39 Brendan

Doubt it because he was so early to podcasting.

00:40:43 Brendan

It worked for him, but I think for most people quality it just matters more.

00:40:49 Brendan

That's why on on master.

00:40:50 Brendan

Talk I only post once a week, but every time I post I gotta make sure it's a whole.

00:40:55 Brendan

Run so that my my YouTube following in my audience keeps growing with me and keeps tuning in every week.

00:41:02 Brendan

So that's the way I would think about it. I would think about it as consistency and the love 100 and making sure that as you post more content and you see yourself doing this for the long term that you're really changing your.

00:41:15 Brendan

Focus from quantity to quality and having that one platform with your best content is housed.

00:41:22 Dilip

Right, so on that point, Brendan.

00:41:24 Dilip

I think you know, I've spoken to people who have two different the varying thoughts on this now.

00:41:31 Dilip

Like what you said, a lot of fuss because all of this is quantity and when it comes to YouTube as well.

00:41:38 Dilip

The more you post on YouTube, the more the probability of your videos showing up on those search results, and the more the possibility of somebody subscribing to your show.

00:41:49 Dilip

So you have to have good amount of videos out there and that means that you cannot always be focusing on exceptional quality, especially when you're getting started.

00:41:58 Dilip

So that's something that is.

00:41:59 Dilip

Natural to a lot of the content.

00:42:00 Dilip

Theaters, but then there is a second school of thought where people say that irrespective of you know what you are delivering, the the quality of, what you are putting out there is what is going to define you as a content creator and as a brand.

00:42:16 Dilip

So you need to ensure that you are putting quality content.

00:42:20 Dilip

Out there, as in quality production that their production value has to be top quality.

00:42:26 Dilip

So there are these two different school of thought and a lot of times people are confused but.

00:42:31 Dilip

In these two, as in, what is the right mixture of this?

00:42:34 Dilip

When we say that we just need to put out content out there, how much of a quality should I be focusing on even when I'm doing that?

00:42:44 Brendan

Yeah man, I mean, you're you're absolutely right.

00:42:46 Brendan

I mean, people have said both and they've both been right like you have people like Alex Hormozi.

00:42:52 Brendan

Who you know?

00:42:52 Brendan

Literally makes videos in like A in a in a room with no windows, and there's 300,000 subscribers on YouTube.

00:42:59 Brendan

And then you have another person who has super high value production and that's 2.2 million and you have other people do the opposite and have less of a following. So so yes, it's it's confused.

00:43:09 Brendan

Thing so here, here's what I would say.

00:43:12 Brendan

I would say there's different phases to the game, so I would say phase one for everybody.

00:43:18 Brendan

It's just post.

00:43:19 Brendan

'cause if you don't post you lose like you can't make something better.

00:43:22 Brendan

If there's nothing you're making right.

00:43:24 Brendan

So I would I.

00:43:24 Brendan

Would start the conversation there and the only goal of phase one is to figure out if you want to be a.

00:43:30 Brendan

Content creator for the long term and if you want to be a content creator as a hobby or as a mission is this a hobby or is this emission?

00:43:40 Brendan

And and that's going to change.

00:43:41 Brendan

'cause then if you decide it's a hobby then just keep doing your thing and then if it's a mission then you need to figure out what that mission is.

00:43:50 Brendan

So for me, what mattered to me the most was not about winning the YouTube algorithm.

00:43:57 Brendan

It was to be the best YouTube.

00:44:00 Brendan

Channel on the plan.

00:44:01 Brendan

Net on public speaking communication.

00:44:04 Brendan

Regardless of my follower count.

00:44:06 Brendan

So that was.

00:44:07 Brendan

A decision I made for my content, 'cause that's what I wanted.

00:44:11 Brendan

That's why I don't have any YouTube shorts on my age and that was intentional.

00:44:14 Brendan

Kind of like what Mr Beast did is because I just want long form.

00:44:20 Brendan

That's exceptional content.

00:44:21 Brendan

That's a decision.

00:44:22 Brendan

I made as a creator whereas somebody else.

00:44:25 Brendan

We'll go like.

00:44:26 Brendan

Oh no, I want to be the biggest channel on YouTube, so I'm going to optimize for shorts.

00:44:31 Brendan

I'm going to optimize for the algorithm.

00:44:32 Brendan

I'm going to optimize for hashtags.

00:44:34 Brendan

I'm going to do topics rest for me or what I wanted specifically was to be the number one, not the biggest, but the best YouTube channel in my subject matter, which is public speaking.

00:44:45 Brendan

So I think having clarity around that mission then allows us to figure out the content strategy.

00:44:52 Brendan

Be that maps to that specific vision, so that's what I would encourage people to think about.

00:44:59 Brendan

Start with quantity and then once you know you want to do this long term, figure out what the mission is.

00:45:04 Brendan

Who do you want to watch?

00:45:06 Brendan

This content would impact you want to create for those people?

00:45:09 Brendan

And then the third piece is what is the content strategy?

00:45:13 Brendan

That will allow you to capture a maximum amount of those people.

00:45:18 Brendan

So for me as an example here, to make this more granular, more specific dylib.

00:45:22 Brendan

The biggest person I care about the most to watch my stuff is the next Elon Musk and the next Elon Musk is someone who cares about.

00:45:31 Brendan

Depth the next Elon Musk, wants to listen to a podcast for 60 minutes.

00:45:36 Brendan

The next Elon Musk wants to spend the time reading a book.

00:45:40 Brendan

Those are the people I'm appealing to.

00:45:43 Brendan

I'm not appealing to the person who just wants to listen to 60 seconds of content on Tik T.O.K called and there's nothing wrong with that.

00:45:49 Brendan

But that's why I'm not focusing on those.

00:45:51 Brendan

Those people, so I think being intentional about who we're trying to serve will then map the right content strategy for that mission.

00:45:58 Dilip

Yeah, great point.

00:45:59 Dilip

I think this is something that is so relevant to some other social media channels as well where we have both.

00:46:05 Dilip

You know, short form content in like for example the Instagram reason the Facebook stories and.

00:46:11 Dilip

There is that slightly longer form of content.

00:46:14 Dilip

Like the posts.

00:46:15 Dilip

So this this really makes sense for the posting strategy on these social media channels as well and just just to be clear.

00:46:23 Dilip

So when we say that we should ideally be focusing on the quantity and not the quality, the quality primarily is about the.

00:46:31 Dilip

Production quality but.

00:46:33 Dilip

What we should still focus on is the value or the quality of the content that we are putting out, right?

00:46:39 Brendan

Absolutely, and and the way that I would think about is and it depends what type of content creating goes well.

00:46:44 Brendan

But let's say we take educational content.

00:46:46 Brendan

Here's the ethos that I take Dilip whenever I'm communicating on podcast.

00:46:51 Brendan

Whenever I'm sharing an idea on a YouTube channel or any other social.

00:46:54 Brendan

Is the definition that I got from Chris Doe and the definition is the definition of value and he defines value as this?

00:47:03 Brendan

Tell me something that I don't already know.

00:47:07 Brendan

So what are you going to tell me that I don't know?

00:47:10 Brendan

So if I tell you take.

00:47:11 Brendan

Out your thumbs.

00:47:12 Brendan

And has put pausing that's good, but a lot of people say that a lot of people know that.

00:47:17 Brendan

So what are the ideas that I can share as a content creator that nobody else?

00:47:23 Brendan

Is talking about in my industry and the best way to do that dillip unfortunately.

00:47:30 Brendan

Is to listen to what everyone else is saying.

00:47:33 Brendan

The reason why I know my ideas are so unique is not an accident.

00:47:38 Brendan

It's because I listen to everyone else and I was like OK, everyone missing on mission to Madeleine contact strategy.

00:47:44 Brendan

They're missing all of these 17 points, and those are the only 17 points I'm ever going to talk about in the podcast.

00:47:51 Brendan

To make sure that I stand out from every other guest that's ever run, somebody show.

00:47:57 Dilip

Right, identifying the content gap.

00:47:59 Dilip

Amazing yeah true.

00:48:01 Dilip

Nice, so those are some excellent points Brendan and you know some of the things that we never actually see or we never actually looked into.

00:48:12 Dilip

We'd never introspective, so those are some other things that you shared in the episode.

00:48:18 Dilip

I absolutely loved some of the points that you shared.

00:48:21 Dilip

Because a lot of those relates to me as well.

00:48:24 Dilip

Which will surely help me and I'm sure it is.

00:48:27 Dilip

It will help a lot of the other audience as well, so thanks a lot for coming on this show.

00:48:31 Dilip

Brendon, the conversation was amazing and I'm sure people will find a lot of value.

00:48:35 Dilip

New podcasters will find a lot of value both as a content creator and as a as a speaker.

00:48:41 Dilip

So thanks a lot for coming on the show it is.

00:48:43 Dilip

A pleasure talking to you.

00:48:44 Brendan

Pleasure was mine, Dylan, thanks for your amazing questions.

00:48:46 Dilip

Thanks man, talk to you soon.

00:48:49 Dilip

Maybe sometime later we'll catch up again.

00:48:52 Dilip

Thanks once again you have a good rest of the day.

00:48:54 Brendan

You too man, you did a great job.

00:48:57 Dilip

I hope you enjoyed this episode of the Podcasting University and this conversation with Brendan.

00:49:03 Dilip

If you did, then don't forget to subscribe to the show on your favorite podcasting platforms.

00:49:08 Dilip

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00:49:18 Dilip

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00:49:20 Dilip

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00:49:25 Dilip

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00:49:27 Dilip

Hopper as well.

00:49:28 Dilip

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00:49:41 Dilip

You will find all the information that is Rick.

00:49:43 Dilip

Right on this echoes there you will be able to find the show nodes and the printable transcript for this show along with some other resources that we talk about and the resources that I recommend on the broadcasting university.com.

00:49:56 Dilip

That is all that I have for this week.

00:49:58 Dilip

I'll be back again the next week with another interesting conversation about podcasts.

00:50:03 Dilip

And podcasting until then, keep listening to the podcast in university and you all have a wonderful rest of the week.