TPU58 – Tips to Start and Run a Podcast Production Business with Marc from iRonick Media

Transcript

00:00:00 Marc

First thing is to know who your audience is, who are you going to be speaking to?

00:00:03 Marc

Who are the people that need the information that you want to share and understand them to the point where you even know the way in which they speak.

00:00:12 Marc

Because you know there are communities of people that have certain buzzwords and certain things that they say and you want to know every element you can about them.

00:00:20 Marc

Because the more you can understand them, the better you can serve them, and the better you serve them, the more you're going to grow because they're going to share that with other people that they know that.

00:00:29 Marc

Share those similar challenges or interests and that is.

00:00:32 Marc

The key the more.

00:00:33 Marc

You know about their challenges and the more you can address and provide them with solutions to those challenges.

00:00:39 Marc

The more you're going to grow as well, so that is absolutely a big thing in my opinion, is knowing your audience.

00:00:48 Dilip

Welcome to the podcasting university looking for help on starting your own podcast.

00:00:53 Dilip

Then this is the place to be.

00:00:55 Dilip

We will help.

00:00:56 Dilip

You with everything from selecting your topic to, promoting and monetizing your podcast in the simplest language possible.

00:01:04 Dilip

Listen to other podcasters who've been through the grind and learn from them as we interview them every week. You can find more details on the podcasting university.com.

00:01:18 Dilip

Second, hello and welcome to episode 58 of the Podcasting University. Today I have a very special guest on the show. Who is?

00:01:29 Dilip

Of veteran in podcasting.

00:01:31 Dilip

With over 15 years experience in podcasting and all of his experience in TV production and audio, he's just the right person to get a lot of our questions answered on podcast production services.

00:01:43 Dilip

He's a fan of fantasy football and has helped build the fantasy sports channel from the ground up by.

00:01:49 Dilip

Recruiting experts and broadcasters and using social media to increase traffic and by creating a schedule that includes more fantasy sports programming than any other media.

00:02:00 Dilip

Of any type.

00:02:00 Dilip

He is the.

00:02:01 Dilip

CEO of Ironic Media, which is a podcast production company that helps podcasters launch and grow their show.

00:02:08 Dilip

Let us welcome Marc Ronick to the podcasting university hey Marc, welcome to the Podcasting University.

00:02:13 Dilip

Happy to have you here.

00:02:14 Marc

Thank you for heavenly, I'm excited.

00:02:16 Marc

To be here, yeah.

00:02:17 Dilip

There is a lot that I want to understand from you from a podcasting perspective.

00:02:21 Dilip

Considering that you are a veteran in podcasting, I think it's been about 15 years that you've been into podcasting, right?

00:02:27 Marc

Yeah, actually in this fall it will be 16 years, yes.

00:02:31 Dilip

That's a long time in broadcasting.

00:02:33 Dilip

So before I get into all of those questions about podcasting, I would like to know more about Marc.

00:02:39 Dilip

What is that you do in addition to podcasting?

00:02:41 Dilip

How did you get into podcasting and your journey with podcasting?

00:02:44 Marc

Wow, OK, well I'll give you a very brief 'cause I'm sure we'll get into it as we go here very briefly about what I do now.

00:02:51 Marc

Now I produce pot.

00:02:53 Marc

Casts and consult podcasters and not necessarily my own.

00:02:58 Marc

When I say I produce podcasts, I'm talking about producing other people.

00:03:01 Marc

My mission is to help as many people as I can to go out there and get their podcast out to the world to share their message and spread their message to the world.

00:03:10 Marc

And I think that podcasting is very effective way of doing that so.

00:03:13 Marc

Since I've been doing this for myself for so long and I've also worked for other people along my career, I decided before even we knew there would be a pandemic, I decided to start a business very close to when the pandemic began.

00:03:27 Marc

Maybe a few months before that, and I decided to do this full time and I was.

00:03:32 Marc

Was formerly a TV producer for about five years prior to starting this business, and I left that job at the end of 2020 as my business was growing quickly and decided to do this full time, so that's what I'm doing now and my career started about 16 years ago. I have a love for American.

00:03:52 Marc

Football and there's a hobby slash.

00:03:56 Marc

I guess it kind of is considered gambling.

00:03:58 Marc

It's fantasy football.

00:04:00 Marc

It's more or less like.

00:04:00 Marc

You're betting on players instead of betting on teams.

00:04:03 Marc

That's the easy way to explain it.

00:04:05 Marc

And I was so passionate about it and podcasting.

00:04:09 Marc

I had stumbled into podcasting and noticed there weren't a lot of them out there that we're doing specifically for fantasy football, so I decided I would do one myself.

00:04:18 Marc

Grabbed a few people I knew.

00:04:20 Marc

And we did that for a few years and then I was contracted by a company called Blogtalkradio.

00:04:26 Marc

So they were one of the first to do live, streaming, podcasting and I had been putting my material on their platform and then started speaking with some of the people that worked there and they brought me on as a contractor to help them develop a whole channel around Fantasy Sports.

00:04:44 Marc

Because in addition to football, people are doing this.

00:04:46 Marc

In America, for all the different professional sports now, and because of that, everyone is looking for advice to try to get the edge.

00:04:53 Marc

And, you know, in their games, so we created a whole network around it and we did a live streaming channel where it was eight hours straight of live content and then the off hours we would run replays.

00:05:05 Marc

And it picked up in popularity very quickly and we had at least 1,000,000 downloads every month. And I ended up leaving there once we discovered the company SiriusXM Radio. The satellite company.

00:05:19 Marc

I guess they thought it was a really great idea, so they took that idea and took some of those hosts that we were working with.

00:05:25 Marc

And they started their own, and I was flattered by that.

00:05:29 Marc

I mean, if it were my own business and that had happened, I probably would have been upset about it.

00:05:33 Marc

But I also knew that at the time Blogtalkradio wasn't interested in growing this channel that I had built for them.

00:05:40 Marc

So I left.

00:05:41 Marc

I ended up working for another company that was a formerly a radio show.

00:05:46 Marc

That had left their radio station and started a podcast, and I had happened to have worked for them years prior, so when I heard they were doing this, I reached out and said I might be able to help and within a few months I was running all of their business activities and also Assistant Co producing their show.

00:06:04 Marc

And that was a show that was getting roughly upwards of about a half million downloads a month.

00:06:10 Marc

So I got a real good lesson in both learning from being an independent podcaster to then when I consider more of a big time podcast with those kinds of numbers, and we're really learning as we went, because podcasting, even at that time still.

00:06:25 Marc

Was relatively young and Fast forward.

00:06:28 Marc

I left there.

00:06:29 Marc

And I had already started a new podcast by then with my best friend, and it was more or less we would talk about pop culture.

00:06:37 Marc

We would talk about our lives and we tend to do it in entertainment, comedy, type of show and that show has recently produced a million downloads of its own so.

00:06:47 Marc

I have all.

00:06:48 Marc

Sorts of this experience and that's why I started the company.

00:06:51 Marc

And that's what I'm doing here today, sitting here.

00:06:53 Dilip

Yeah great, that's a lot of different kind of experience in broadcasting and out of curiosity or question.

00:06:59 Dilip

So you said 8 hours straight live streaming podcast, yes.

00:07:03

That's right.

00:07:04 Dilip

So how do you get 8 hours continuous as in content for 8 hours of conversation?

00:07:10 Marc

So I should say that wasn't necessarily me doing all of that, so as I had mentioned, we collected a bunch of different podcast hosts that most of them were already even using this particular live platform, so they were already comfortable doing it.

00:07:23 Marc

And what I did was I coordinated with all of these different podcast hosts and arranged scheduled to fill those eight.

00:07:29 Marc

Hours straight, and so it was very easy for them to transition into doing something like that, so I would have anywhere from 5 to 10 shows filling those eight hours.

00:07:39 Marc

And if for some reason somebody.

00:07:41 Marc

Didn't show up if they got sick or.

00:07:43 Marc

Whatever the reason, maybe the system was.

00:07:45 Marc

Set in a way that they could pull a backup and play a replay of another show.

00:07:50 Dilip

OK, and this live streaming.

00:07:52 Dilip

So did you record it and play the replay after?

00:07:54 Dilip

That yeah so.

00:07:55 Marc

What would happen is once you do the live recording, it would automatically save as a recording and then we can schedule those into the system.

00:08:03 Dilip

So which means people can consume it even if they're not part of the live streaming.

00:08:07 Dilip

They can still listen to it.

00:08:08 Dilip

Right?

00:08:09 Dilip

That's something that a lot of companies are taking up these days.

00:08:12 Dilip

I see if you look at clubhouse as well, given that recording and replay option these days so that whatever conversation is happening can be replayed at a later time as well.

00:08:20 Dilip

So I think that is something that a lot of.

00:08:22 Dilip

Companies are taking up these days now.

00:08:23 Marc

Yes they are, and I've personally taken up.

00:08:26 Marc

An interest in.

00:08:26 Marc

These social audio platforms?

00:08:28 Marc

Technically, that's why.

00:08:29 Marc

They're called like clubhouse and clubhouse.

00:08:31 Marc

In particular is the one that I'm drawn to, and I do that.

00:08:34 Marc

Actually I hold my own room there everyday, Monday through Friday and they are blogtalkradio the company I was referring to a moment ago.

00:08:42 Marc

They were one of.

00:08:43 Marc

The first genuinely to do something like that, and it's funny for me to see people introduce to an app like clubhouse.

00:08:50 Marc

I'd be so amazed by it when I've seen this for at least 10 years now, but it's just now gaining in popularity.

00:08:56 Dilip

Yeah, somebody.

00:08:57 Dilip

Who you?

00:08:58 Dilip

Know kind of started that they couldn't profit out of it and there are a.

00:09:01 Dilip

Lot of other people.

00:09:02 Dilip

Who are doing it these days?

00:09:03 Marc

Yes, for sure.

00:09:05 Dilip

Right, so you started the podcast consultation business that you're running, which is ironic media.

00:09:11 Dilip

Did you start it recently or have you been running?

00:09:13 Dilip

It for some time now.

00:09:14 Marc

Yeah, like I said, I had the idea a few months before the pandemic and the way I started it was I grabbed 3 people that I knew personally that I knew could do a good job podcasting and I wanted the company to have a few podcasts under it.

00:09:29 Marc

Belt as we launched our company so I grabbed these three people.

00:09:33 Marc

I told them I would do it for free for them to for that experience for that resume.

00:09:38 Marc

And then we launched actually all three of them launched right around. Incidentally, right around the pandemic. So yeah, I started the business technically at the very beginning of 2020, probably a few months before that, and I've been doing it.

00:09:50 Dilip

Right, yeah, so I want to get into that a little more, but something that I would like to know.

00:09:55 Dilip

So considering you got into podcasting quite some time back, I think not.

00:09:59 Dilip

A lot of people were even aware of podcasting.

00:10:02 Dilip

You started a show on fantasy football in podcasting. So what made you pick podcasting as the platform? Because if I remember, I think the 2009.

00:10:11 Dilip

2010 and.

00:10:12 Dilip

Moreover, blogging was at its peak and people were like getting into blogging, making a lot of money out of.

00:10:18 Dilip

Blogging so how?

00:10:19 Dilip

Did you pick podcasting for your topic of fantasy football?

00:10:23 Marc

That's a great question.

00:10:24 Marc

I picked podcasting because I've always been a fan of talk radio and I don't know what it's like in India, but I can tell you talk radio here in America has always had a home.

00:10:35 Marc

It's always been very popular whether it's news or comedy, especially in the mornings.

00:10:41 Marc

That's where you hear a lot of more entertainment.

00:10:43 Marc

Style talk radio and I have.

00:10:45 Marc

Passion for that since I.

00:10:46 Marc

Was a teenager and so.

00:10:48 Marc

It was a natural progression.

00:10:50 Marc

I don't even think I thought much of it.

00:10:52 Marc

Other than well, hey.

00:10:53 Marc

Now I can kind of pretend I'm on the radio and make my own podcast.

00:10:56 Marc

And you're right, nobody really.

00:10:58 Marc

Knew much about them whenever I would tell them that I'm podcasting.

00:11:02 Marc

It was a challenge to try to explain it, and even to this day, I think there are still some people out there in this country that will.

00:11:08 Marc

Tilt their head when you say podcast, but thankfully it has gained in popularity considerably over these.

00:11:14 Marc

Past two years.

00:11:15 Dilip

You know when we talk about these different mediums model there's this question that I had always had.

00:11:20 Dilip

So if I look at from a promotional perspective, so if I talk about what are the different channels that we are using to promote podcasting?

00:11:28 Dilip

And when I talk to podcasters, everybody refer to creating short videos, uploading the videos on YouTube, and these are some of the common tactics.

00:11:36 Dilip

There are a lot of people follow which you know.

00:11:38 Dilip

If I look at it from that perspective, it essentially means that we are using.

00:11:43 Dilip

Video to promote podcasting.

00:11:45 Dilip

So having said that, podcasting is in itself a very powerful medium to convey a message, but still we are relying a lot on video and a lot of textual content to promote podcasts.

00:11:58 Dilip

So in spite of the fact that podcasting has been there for some time, what is your thought?

00:12:03 Dilip

But around it doesn't it feel like broadcasting still needs the help of some of these other mediums to promote or for people to know about it?

00:12:11 Marc

Yes I do, and it's frustrating to me sometimes, even though I've been in TV production, it's still frustrating.

00:12:17 Marc

My passion is with audio, and the frustration comes because yes, you're right.

00:12:21 Marc

It seems that.

00:12:22 Marc

We need to.

00:12:23 Marc

Or podcasts that are audio with video.

00:12:26 Marc

And here I am trying to stay only audio and I'm forced to still do video stuff.

00:12:31 Marc

Because of that.

00:12:32 Marc

So yes, it's a necessity because when we look at social.

00:12:35 Marc

Media and I just used.

00:12:37 Marc

The word look, and that's kind of the tell that's the keyword there.

00:12:40 Marc

When we're looking at social media, a lot of people are looking at it.

00:12:43 Marc

Even with the videos without.

00:12:45 Marc

The sound turned on.

00:12:46 Marc

So we have to cater to where our audience is and if they are on platforms during their spare time on like an Instagram or Facebook or what have you, then we've got to be there too to get in front of them.

00:12:59 Marc

You know you could consider it just like.

00:13:01 Marc

It's not much different than, say, a McDonald's food chain.

00:13:04 Marc

They're a restaurant business, but they still have to produce video content in order to get the word out that they're there.

00:13:10 Marc

That they have a special right.

00:13:11 Marc

So it's the same idea, really.

00:13:13 Marc

Yeah, I think.

00:13:14 Marc

I answered your question, although I feel like you.

00:13:16 Marc

Asked me more and I may.

00:13:17 Marc

Not have answered it completely.

00:13:19 Dilip

I wanted to get a perspective of yours and what you said is absolutely right and to some extent I, as in this is a personal feeling that I had that maybe that isn't happening on podcasting.

00:13:28 Dilip

Possibly that is one of the reasons why we need to get into a platform where there is an engagement in order to get our audience to listen to our podcast.

00:13:36 Dilip

So these are some of the things that have been going on in my mind.

00:13:39 Dilip

So I just wanted to get your perspective.

00:13:41 Dilip

What you said really makes sense.

00:13:42 Marc

Yeah, and also the challenge of podcasting and getting the word out there is.

00:13:46 Marc

We don't really have a platform like a YouTube.

00:13:50 Marc

You know YouTube channels.

00:13:51 Marc

They have their audience and they has its way of really creating this gigantic community where people can comment on the videos they can rate.

00:14:00 Marc

The videos they can interact more with the YouTube channels, whereas with.

00:14:05 Marc

Us, it's all on Spotify.

00:14:07 Marc

It's all on Apple.

00:14:09 Marc

It's on these different.

00:14:10 Marc

Platforms where you could leave a review, but you can't really interact.

00:14:14 Marc

There isn't that community sense, so we're forced to rely on a place like an Instagram or a Facebook because.

00:14:20 Marc

That's the only place that we.

00:14:22 Marc

Really can have good quality interaction with our audience.

00:14:25 Marc

In that same way as You Tube.

00:14:27 Dilip

Right, absolutely yeah, makes sense.

00:14:30 Dilip

Right, so Marc coming to the entire business angle for podcasting.

00:14:35 Dilip

And I know that there are a lot of people who are making money using podcasting.

00:14:39 Dilip

But at the same time, there are a lot of content creators who have a podcast but aren't making money and there could be different ways of doing it, but I've seen that there are a few very.

00:14:50 Dilip

Successful creators who've done well as a podcast consultant, but what I want to know from you because you were into that business.

00:14:58 Dilip

What I want to know from you is how.

00:15:00 Dilip

So easy and how difficult do you think podcast consultation as a business is?

00:15:05 Marc

My specific or podcasting in general is business.

00:15:08 Marc

I mean what I do?

00:15:09 Marc

How difficult is that?

00:15:10 Marc

You're asking, right?

00:15:11 Dilip

In general podcast consultation as a business because it involves a lot of things.

00:15:16 Dilip

So what I wanted to know is because you are already doing it.

00:15:19 Dilip

How difficult is podcast consultation as a way of monetizing podcasts?

00:15:23 Dilip

How difficult is it?

00:15:24 Dilip

Or do you think it is probably one of the easiest methods of monetizing?

00:15:27 Marc

So as far as the podcast production and consulting business, I think for me, one of the challenges my clients don't even know that they need me yet because they may not have even thought about a podcast yet or they've thought about a podcast and they don't know.

00:15:41 Marc

Where to go?

00:15:42 Marc

They don't know where to look, so that's what's challenging to me.

00:15:44 Marc

Now I got lucky in the sense that I did.

00:15:47 Marc

Start right at the beginning of the pandemic.

00:15:49 Marc

Once people were stuck at home looking for things to do and podcasting became extremely popular so those people started doing a lot of research to find.

00:16:00 Marc

Find people like me and that was very helpful or even.

00:16:04 Marc

Still, I think really.

00:16:05 Marc

The way my business initially started to grow was through referrals.

00:16:08 Marc

You know where I worked with those three people for free and then they pushed it out.

00:16:12 Marc

You know their friends and then their friends wanted to know how did you do that.

00:16:15 Marc

And then they came to me.

00:16:16 Marc

So in that regard, I am grateful for.

00:16:18 Marc

I don't want to say how easy it was.

00:16:20 Marc

But it certainly made it less challenging to start a business like this.

00:16:24 Marc

I think that it's podcast itself as far as monetization goes, that can be.

00:16:29 Marc

Challenging too, especially when we talk about that there are still people out there that don't know what a podcast is or how effective or podcast can be, and the advice that I give a lot of podcasters is that you have to treat your podcast the same way you would if you were to start a brand new business.

00:16:44 Marc

You have to treat it like a business.

00:16:47 Marc

A lot of podcasters feel like once they produce.

00:16:50 Marc

The content and put a lot of blood, sweat and tears into their content and once they publish it to the world they believe, or at least I think they have it in their heads, whether they know it or not, that once they.

00:17:00 Marc

Put it out there, it's gonna get a lot of listens and they're gonna become rich very quickly.

00:17:04 Marc

And that's just not a case.

00:17:06 Marc

It's just like starting a business.

00:17:08 Marc

You don't start a business.

00:17:09 Marc

Let's say it's a retail store.

00:17:11 Marc

You don't start a store and open up the doors and expect people to just start pouring in.

00:17:16 Marc

You have to put in the.

00:17:17 Marc

Marceting and the advertising.

00:17:19 Marc

And the hard work to get people through your.

00:17:21 Marc

Wars and I think the.

00:17:22 Marc

Same applies to podcasting and for some reason I think a lot of people don't connect those dots.

00:17:28 Dilip

Right, what you said is right.

00:17:30 Dilip

So specifically from a podcast podcasting company as in a podcast consultation and you know production company so you know consulting people, helping them produce a podcast.

00:17:40 Dilip

So in that kind of a business, what are the difficulties that you think you know people might face if they get started?

00:17:46 Marc

I think a lot of people, their confidence in themselves, is tested.

00:17:50 Marc

There's a lot of the term that I hear and use often is impostor syndrome.

00:17:54 Marc

They feel like they're fooling everybody into thinking they know something.

00:17:59 Marc

Even though they do.

00:18:00 Marc

They have something to share with value.

00:18:02 Marc

They start to doubt themselves.

00:18:03 Marc

They start to think well I'm not the only one that has this information to share, so why would anybody else want to listen to me?

00:18:11 Marc

And so there is that element.

00:18:12 Marc

That's why I do consider myself a bit of a coach as well as a consultant, because there is a lot of mindset that's involved.

00:18:20 Marc

In doing a podcast successfully, you have to have that confidence.

00:18:23 Marc

You have to embrace that you are becoming an authoritative figure in your field.

00:18:28 Marc

When you were putting this content in this information out there, so that's the challenge for me and for the podcast or for that matter, the challenge for me is to help open their eyes to the fact that they can do this.

00:18:40 Marc

And really, I do believe almost anybody can do a podcast successfully.

00:18:44 Marc

It's a matter of convincing them that they can.

00:18:47 Marc

So yeah, I think that's probably.

00:18:48 Marc

The biggest challenge that I see consistently from a new podcaster.

00:18:53 Dilip

Right, so in order for you to get started with this business Marc, so did you need some kind of infrastructural setup?

00:19:00 Dilip

Or maybe a support system.

00:19:02 Dilip

Editors and something like that?

00:19:03 Dilip

Or did you start all of this on your own single handedly?

00:19:06 Dilip

And then you know you branched it out.

00:19:08 Dilip

So how has that worked?

00:19:09 Marc

Yes, so I've been somewhat of a serial entrepreneur all my life.

00:19:13 Marc

Even back in high school and the one thing that I've done, which I think a lot of entrepreneurs do is I kind of just winging it.

00:19:20 Marc

You know, at first I just kind of do it and see what happens.

00:19:24 Marc

Right, and the thing that I've learned up until I started this business is that only gets me so far all of.

00:19:29 Marc

The different businesses I've.

00:19:31 Marc

Done with maybe the exception of one other.

00:19:33 Marc

I hit a plateau and then I just give up.

00:19:36 Marc

Or, you know, or eventually let it run its course and move on to the next thing.

00:19:39 Marc

And I didn't do that, right?

00:19:41 Marc

The same this time I did start it up and.

00:19:44 Marc

I took my best guess and did some research.

00:19:47 Marc

And had somewhat of an infrastructure, but for the most part I did absolutely everything from the editing to the publicity, you name it.

00:19:55 Marc

I did everything and the difference this time is I went out and I hired a coach.

00:20:01 Marc

Somebody that would help me.

00:20:02 Marc

Personally it was actually kind of a business and personal development coach.

00:20:07 Marc

And that encouragement from him to start delegating he was identifying for me the fact that I was really busy.

00:20:14 Marc

And if I wasn't careful I was.

00:20:16 Marc

Going to get in over my head.

00:20:17 Marc

And he kept encouraging me the first thing he kept saying is you should find some other editors to help you with that workload.

00:20:24 Marc

Because as I'm sure you know, it takes time to edit and I needed that help.

00:20:28 Marc

And once it took me a while, it took me probably a couple months of convincing because you know, here I was relying on promoting my services, me being.

00:20:38 Marc

A great editor and a great producer.

00:20:41 Marc

And now I'm bringing in other people.

00:20:42 Marc

I felt almost like I was being misleading and what I quickly learned once I.

00:20:47 Marc

Dove in was.

00:20:48 Marc

Is I can teach these editors how to do it my way.

00:20:51 Marc

They may not know how to do it their way and they may have some better ways that I'll learn from them and ultimately we're going to end up creating a better product for my clients.

00:21:00 Marc

I'm working with a professional editor, so that was a big one for me because then that's now unlocked.

00:21:06 Marc

Other things.

00:21:07 Marc

Now I've got somebody who's.

00:21:08 Marc

Going to be my project manager who's going to help more of the day-to-day activity they're going to manage.

00:21:14 Marc

Is I have a client list now of a couple dozen different podcasts, so if I want to continue to grow the business, my focus has to be mainly on the growth and working with my clients that I coach one on one.

00:21:26 Marc

I'm going to have some masterminds coming here and in your future and some courses and stuff.

00:21:30 Marc

That's where my attention needs to be.

00:21:32 Marc

So I've got a project manager that I'm currently training now.

00:21:35 Marc

That will handle the day-to-day production for me, which will clear out a big portion of my plate so that I.

00:21:41 Marc

Can focus on all of those other things.

00:21:43 Dilip

Ray and like what he said, know that editing for a fact is something that takes the most time in podcasting.

00:21:50 Dilip

And I've spoken to some of these people who have quit podcasting only because they were so overwhelmed with all that they had to do with editing.

00:21:58 Dilip

They felt that they were spending way too much time in that and slowly they started through giving up.

00:22:03 Dilip

And then they quit podcasting, so I think.

00:22:05 Dilip

Editing is a big.

00:22:06 Dilip

Factor in the total time that is taken to create a podcast which can at times you know maybe the become the reason for people to quit podcasting.

00:22:15 Dilip

So yeah, that's a big factor.

00:22:17 Marc

And you know it's a great point because it goes back to exactly what I was just saying.

00:22:21 Marc

For me, it was hard to delegate responsibilities in my business, and I know that podcasters.

00:22:27 Marc

Find it hard to.

00:22:27 Marc

Delegate some of the things that they.

00:22:29 Marc

We do or they don't even realize or think that they could be delegating, and I think that is a common reason why podcasters quit is because they're so overwhelmed, and if they only considered hiring somebody to help them with the editing or bringing on a coach to help them find ways to make more time for themselves to be less over.

00:22:49 Marc

Whelmed there are a lot of resources out there, not to mention there's now the rise in artificial intelligence and editing your podcast that way.

00:22:58 Marc

So there are lots of solutions out there and it breaks my heart to see people quit because they could have just delegated or found the right resources to keep going.

00:23:08 Dilip

Right, and you know something that I connect with.

00:23:11 Dilip

What you said is because this is something that I experienced some time back.

00:23:14 Dilip

There is this feeling that my podcast I am the best editor.

00:23:18 Dilip

So what happens is I am a little reluctant in handing it over to somebody to edit.

00:23:24 Dilip

That was a situation that I too was in sometime back and then when I once did it, I found an ad.

00:23:29 Dilip

Later I trained them.

00:23:31 Dilip

I told them what are the things that I'm looking at in terms of editing and this is how you need to edit.

00:23:37 Dilip

What is the expectation?

00:23:38 Dilip

And then they started doing it.

00:23:39 Dilip

After some time I realized OK, this is something that I could easily have delegated.

00:23:43 Dilip

So what it said is absolutely right.

00:23:45 Dilip

I can very much relate to it.

00:23:47 Dilip

This is something that we hold so dearly with us.

00:23:49 Dilip

But not realizing that it is something that.

00:23:51 Dilip

Can easily be delegated.

00:23:53 Dilip

Right, so in broadcast production in the business that you are running, Marc.

00:23:58 Dilip

So what you do is you manage podcasting for your clients even after on boarding them, training them on pot.

00:24:05 Dilip

Fasting for their weekly production.

00:24:07 Dilip

Also, you continue helping them or how.

00:24:09 Dilip

Does it work?

00:24:10 Marc

So I have a few different.

00:24:11 Marc

Types of clients the main client, or at least the one that probably have the most clients is how I started the business.

00:24:17 Marc

It was mainly podcast production.

00:24:19 Marc

Strictly they would hand me a recording and I would turn it around into a finished product and what I started realizing early on is I have a lot of experience and a lot of knowledge.

00:24:30 Marc

Who I had the experience but didn't realize I had a lot that I could teach and I started coaching these clients.

00:24:36 Marc

Just natch.

00:24:37 Marc

Early in realizing how much it was helping them, and so I really opened up the doors to more straight consulting and coaching so I have the production clients and I have clients that I help with both production and regular consultation, and then I have just the coaching and consultation clients which is in for this year.

00:24:57 Marc

Has been my.

00:24:59 Marc

More of those types of clients than I ever have before, it seems I enjoy it.

00:25:04 Marc

It seems to be working for the clients.

00:25:06 Marc

It's a lot of fun to be able to sit down with podcasters who already know a lot of what they're doing, and then really help them fine tune some of.

00:25:13 Marc

This stuff or find.

00:25:14 Marc

Opportunities to help improve or grow.

00:25:17 Marc

Their podcasts, so yeah, it's.

00:25:18 Marc

Production and consulting.

00:25:20 Marc

And then there's just the straight consulting.

00:25:22 Dilip

And these clients.

00:25:24 Dilip

Are they business?

00:25:25 Dilip

Or are they?

00:25:26 Dilip

You know, individuals as well, yeah.

00:25:28 Marc

Yeah, it's a mixture and mainly I would say if I'm being truthful it's thinking it through.

00:25:33 Marc

Probably the majority are independent podcasters and then I have couple a few clients that are doing this strictly.

00:25:40 Marc

You know mainly for their business or it is for a business that.

00:25:44 Marc

Hired me to do this.

00:25:45 Dilip

So with these individual podcasters, Marc something that I wanted to understand is now, because I've seen a lot of these individual podcasters, they start off a podcast because they think that they have a message that they can convey.

00:25:58 Dilip

It's either it can be a hobby or there is a message that they wanted to convey. They start off with this podcast and after maybe 1520 episodes.

00:26:06 Dilip

Oh wait there.

00:26:07 Dilip

Realize that this is something that I should consider monetizing, and then they aren't sure about how to go about monetizing.

00:26:13 Dilip

So in your consultations with these individual podcasters, have you come across people talking to you about podcast monetization in the beginning itself?

00:26:22 Dilip

Or have you come across situations where people have started and then after some time they realize that?

00:26:27 Dilip

So they wanted to monetize airport cousin.

00:26:29 Dilip

They're trying to figure out what other ways.

00:26:31 Marc

Both a lot of podcasters or new podcasters that come to me that is, generally speaking, that is one of the first questions they ask me, is how can I make money on this?

00:26:41 Marc

How can I monetize my podcast and early on?

00:26:44 Marc

I encourage people not to make that their focus.

00:26:46 Marc

Make it your goal, but don't make it your focus early on.

00:26:49 Marc

Instead, let's focus.

00:26:51 Marc

On putting together a quality product that's actually serving others, it's something that's helping others. Adding value to other people's lives because that's where it.

00:27:00 Marc

All starts if you are putting together a subpar podcast, you're never going to be able to monetize it, so let's focus first on putting together your best product and then we can focus on monetizing.

00:27:11 Marc

And there are some things that podcasters can do out of the gate to monetize or attempt to monetize.

00:27:17 Marc

Overall the expectations should be managed.

00:27:21 Marc

Appropriately, because even with some of those options, it's still not going to make you rich anytime soon.

00:27:26 Marc

You have to be patient in order to see.

00:27:29 Marc

That money could start coming in and then yes, I do see podcasters quit after time because they never were able to make money that they wanted.

00:27:37 Marc

And usually that's a sign that they had opportunities to improve their podcast and to set them up for that success.

00:27:45 Marc

But they never seized those opportunities and therefore eventually.

00:27:49 Marc

They burnt out and stopped altogether.

00:27:52 Dilip

And I think podcast monetization and to be very frank.

00:27:56 Dilip

While there are a lot of people that I've spoken to, I've come across people who start off podcast saying that they just wanted to do it as a hobby.

00:28:02 Dilip

But at some point they start to realize that they're not able to sustain that hobby if it is not giving them anything in return in terms of monetary returns.

00:28:10 Dilip

So they start to look at podcast monetization.

00:28:12 Dilip

And then they get frustrated and then they just simply quit because they think it is eating into too much of their time.

00:28:18 Dilip

So that's basically what I wanted to understand.

00:28:20 Dilip

Do you do that conversations with these people in the beginning itself?

00:28:23 Dilip

Set that expectations, telling them that it is going to take some time.

00:28:27 Dilip

Or do you take it slowly once?

00:28:29 Dilip

They've gotten into that podcasting mode.

00:28:32 Dilip

Releasing episodes consistently.

00:28:33 Dilip

Do you talk to them about monetization after they do that?

00:28:36 Marc

Yeah, I always.

00:28:37 Marc

Make sure that their expectations are appropriate.

00:28:41 Marc

So yes, early on in the conversation I am going to have that conversation with them.

00:28:45 Marc

Occasionally I will come across somebody who's already got a really large.

00:28:49 Marc

Following, that's a whole different story because you can monetize a lot quicker that way.

00:28:54 Marc

But for those who are kind of starting from scratch like you said, kind of doing it as a hobby.

00:28:58 Marc

Yeah, I make sure to.

00:29:00 Marc

Always have those conversations with them so that they know what they're getting into.

00:29:03 Marc

And quite frankly, if I'm being honest, if I didn't do that, I think that I would be one of the first people they blame for not making money, right?

00:29:10 Marc

So I want them to understand.

00:29:12 Marc

Don't be surprised if we're not making money right out of the gate and my dedication to them is I will make sure to do everything I can.

00:29:20 Marc

To help you.

00:29:20 Marc

To get.

00:29:21 Dilip

There and you know, with these individual podcasters Marcs.

00:29:25 Dilip

So in your conversations, what have you come across as the biggest questions that they are the biggest challenges that they have?

00:29:31 Marc

The monetization is definitely the biggest challenges, and as I said earlier, I think the other one is really having the confidence.

00:29:38 Marc

You know, I can tell you, I've been surprised.

00:29:40 Marc

I've had people hire me, they pay me what I consider a decent amount of money to at least make this kind of investment.

00:29:47 Marc

And then they get scared.

00:29:48 Marc

To do it and I have had clients have paid me that money and then disappear.

00:29:53 Marc

I reach out to them.

00:29:54 Marc

Are you ready to go?

00:29:56 Marc

Let's get started.

00:29:57 Marc

Not quite ready yet.

00:29:58 Marc

You know there's always excuses.

00:29:59 Marc

So people that is a big challenge.

00:30:02 Marc

It's having that confidence for sure and then the monetization is the other one.

00:30:06 Marc

The common one.

00:30:06 Marc

Those are the 1st and main ones.

00:30:08 Marc

That come to mind.

00:30:09 Dilip

Yeah, true and that getting started piece.

00:30:12 Dilip

You know I can see in some of the workshops that I run in spite of those being paid workshops, people pay for it, but don't turn up follow workshops.

00:30:20 Dilip

So I at times ask that question myself, as in if I were in their place I would never have done that.

00:30:25 Dilip

So I ask myself as to what could be the reason why they didn't turn.

00:30:29 Dilip

Up so right to your point.

00:30:32 Marc

Yeah, and you know, I think another one is is that people often think that they need expensive equipment to podcast and the truth is is they don't.

00:30:40 Marc

I mean any they don't need anything other than a smartphone.

00:30:43 Marc

If it came down to it, that's really all you need.

00:30:45 Marc

And I've been even lately.

00:30:47 Marc

I've been surprised I've had some clients practice podcasting even before they get their equipment by using their phone, and I've been surprised at how good it sounds considering it's coming straight from a smartphone.

00:30:58 Marc

So what I want people to understand.

00:31:00 Marc

Is yes, you can do it with a smartphone.

00:31:03 Marc

Do it with.

00:31:03 Marc

An app and you can literally record, edit, and publish all from your phone.

00:31:09 Marc

It very easily and.

00:31:10 Marc

I think that's one that I would love for more people to understand and.

00:31:13 Marc

Connect to it and get excite.

00:31:14 Marc

Did about.

00:31:15 Dilip

Right, that's a good point.

00:31:16 Dilip

Yeah, so coming back to running a business around podcasting Marc.

00:31:20 Dilip

So you know.

00:31:21 Dilip

For example, your podcast production and broadcast consolidation.

00:31:24 Dilip

So what is your strategy in terms of finding clients?

00:31:27 Dilip

Because one of the reasons why I wanted to understand that is because I've seen that a lot of people have good knowledge about podcasting, have been into podcasting for.

00:31:35 Dilip

Sometime but there is still that reluctance in approaching or talking to somebody about that kind of a service.

00:31:42 Dilip

So what is your strategy in terms of how do you find clients?

00:31:45 Dilip

Do you cold outreach?

00:31:47 Dilip

So how does it work so I?

00:31:48 Marc

Do know cold outreach, really.

00:31:50 Marc

It's something that I prefer not to do if I don't have to.

00:31:53 Marc

And so how do I do it?

00:31:55 Marc

I actually one of the first things I did was I put myself on Fiverr and I got a couple of clients out of it and that gave me some confidence and then I decided well.

00:32:06 Marc

If I'm on fiber, I need people to know I'm on fiber and I started an Instagram.

00:32:11 Marc

And I've been using Instagram and actually this year I've been studying Instagram and I hired a coach to help me with my Marceting and my social media Marceting.

00:32:21 Marc

And now I'm growing my instagrams and then clubhouse.

00:32:24 Marc

As we mentioned earlier, has become a great way for me to get the word out there.

00:32:30 Marc

So what I'm finding is.

00:32:31 Marc

If I am going on the social media platform, whether it's clubhouse, whether it's Instagram and if I am genuinely on a mission to help people with their pod.

00:32:41 Marc

Best the business comes to me.

00:32:43 Marc

I don't have to ask for it.

00:32:45 Marc

I don't have to pay for advertising.

00:32:47 Marc

I don't have to cold call. I don't have to do that sleazy thing where I slide into people's DM's and I start telling them, hey, you want me to start your podcast for you? I don't do any of that. I just put myself out there genuinely authentically.

00:33:01 Marc

And the business comes.

00:33:02 Marc

And you know, sometimes some months aren't as strong as others, and that to me.

00:33:07 Marc

He tells me that I haven't done a good enough job putting myself out there, so I think that's the lesson I would encourage anybody to walk away with today if nothing else.

00:33:16 Marc

Is to put yourself.

00:33:18 Marc

Out there, serve others, serve those people.

00:33:21 Marc

That need it.

00:33:21 Marc

Teach them what you know and you will get business in return, and it's not always from those people.

00:33:27 Marc

Well, it ends up being.

00:33:28 Marc

I've gotten referrals from the.

00:33:30 Marc

People I've helped.

00:33:31 Marc

I helped one woman on clubhouse.

00:33:33 Marc

She came up into my room and came up on the virtual stage and was asking.

00:33:37 Marc

How do I be a great?

00:33:39 Marc

Guest on the podcast.

00:33:41 Marc

I want to be the best guest on every podcast that I go on.

00:33:44 Marc

So I gave her a bunch of advice and stayed in touch.

00:33:47 Marc

I mean, we talk here and there she started.

00:33:49 Marc

A podcast never came to me for it and I'm OK.

00:33:51 Marc

I'm fine that she didn't and what I love is after about a year and a half of knowing her, I got a referral from her last week and that's the beauty of it is you never know.

00:34:01 Marc

It's all about relationships and as I keep saying, serving.

00:34:05 Marc

Others, and if you do those things, the business comes at least in my experience.

00:34:09 Dilip

No, I think you know what you said makes real sense, because if you look at it from social media, from the strategy that everybody is recommending for Instagram as well, there is so much of value that people are offering.

00:34:21 Dilip

And I see that value is bringing them all of those followers which they are then able to monetize it.

00:34:28 Dilip

As in they don't even need to.

00:34:29 Dilip

Do cold outreach to any of their followers.

00:34:31 Dilip

It's they who are in a way resulting in the monetization strategy for all of those creators.

00:34:37 Dilip

So yeah, it's all about providing value today.

00:34:39 Dilip

It's not about Marceting campaigns that you're running.

00:34:41 Dilip

If you provide value, I think people automatically.

00:34:44 Dilip

Reach out to.

00:34:46 Marc

I completely agree with you.

00:34:47 Marc

Yeah, I think that is really the key to success these days.

00:34:50 Marc

I think the days of cold calling the days of that typical salesperson that sleazy salesperson.

00:34:57 Marc

I think those days are long gone and I think eventually it's not going to work at all anymore.

00:35:02 Marc

I think they.

00:35:02 Marc

Still do work right now.

00:35:03 Marc

And I think the more and more people connect.

00:35:06 Marc

With the idea of serving your community, serving others that all those old.

00:35:10 Marc

Ways are going to go out.

00:35:11 Dilip

Right, So what I want to know from you from a newbie podcaster perspective.

00:35:18 Dilip

There are two things that I wanted to understand from you.

00:35:20 Dilip

One, what are your tips on building an audience for a new podcaster today that is one of the biggest challenges for people with so much of noise in podcasting?

00:35:30 Dilip

And I see there are so many podcasts out there.

00:35:33 Dilip

On a specific topic that you standing out becomes very difficult.

00:35:37 Dilip

So if there is a new or podcast, are newbie podcasters starting off with the podcast, what will be your tips on building an audience?

00:35:44 Marc

For the show.

00:35:44 Marc

My tips would be to pick a social media platform, preferably one that you know your audience or potential audience may be spending the most time using.

00:35:54 Marc

So for example, if they're a younger audience, it might be on Tik T.O.K or Instagram.

00:35:59 Marc

If it's an older audience, it might be Facebook or LinkedIn.

00:36:02 Marc

Pick one that works with your audience if you can.

00:36:05 Marc

If not, pick the one that speaks most to you.

00:36:08 Marc

The one that you feel most comfortable with and spend your time mastering that play.

00:36:12 Marc

Firm understand how it works.

00:36:15 Marc

Understand how the community in the platform, how they work, how they operate and go all in into that platform.

00:36:22 Marc

Give it your best shot.

00:36:23 Marc

Always put out valuable content back to serving others.

00:36:26 Marc

Put out that content that's really can help people and have that be the place where your audience grows because.

00:36:32 Marc

They will eventually follow and they will go to.

00:36:35 Marc

Your podcast and.

00:36:37 Marc

The key is not to post all.

00:36:39 Marc

Day every day about your podcast.

00:36:42 Marc

The key is to post information that is relevant to your podcast.

00:36:47 Marc

So for example, if I'm a business coach and I have a podcast as well, I'm not posting every day.

00:36:53 Marc

Hey go listen to my next episode.

00:36:55 Marc

Instead I'm posting about the material we discussed in that episode, the latest episode.

00:37:01 Marc

And when the.

00:37:02 Marc

Episode comes out.

00:37:03 Marc

Let's say it comes out every Wednesday.

00:37:04 Marc

They cheer on Wednesday.

00:37:06 Marc

I'm going to put out some more relevant information about the new episode so people know it's there and can go get it, but I don't like any podcaster to rely solely on promotion using its social media platform.

00:37:20 Marc

That's what I would say.

00:37:21 Marc

And then what I would also say again, going back to clubhouse I.

00:37:24 Marc

Encourage everybody that I start working with if they don't already use clubhouse.

00:37:29 Marc

You use a social audio app because it provides you rate.

00:37:33 Marc

Practice again, goes back to putting out a good product is the first step to monetizing and you want to be as sharp of a host as you can be, and getting on a social audio app speaking in rooms that are relevant to your genre.

00:37:49 Marc

Or even starting your own room that's relevant to it.

00:37:52 Marc

And that's going to help you considerably with confidence, and you're going to find an audience there while.

00:37:57 Marc

You're at it.

00:37:58 Marc

And these are.

00:37:58 Marc

People that are all.

00:38:00 Marc

Already there because they enjoy audio platforms, so it's a natural progression as they get to know you to want to.

00:38:06 Marc

Then go out and listen to your podcast as well, so I would absolutely I think the 1st place a new podcaster should start is by picking.

00:38:14 Marc

One social media.

00:38:15 Marc

Platform and maybe a social audio platform and go all in.

00:38:19 Marc

Put all your effort.

00:38:20 Marc

Into that and growing that, and by effect it will help your podcast grow as well.

00:38:25 Dilip

Social media I think, just because it is live conversation and something that I've observed, is that a lot of people who get started with podcasting are people who are introverts.

00:38:37 Dilip

And you know who don't want to show their face on maybe video or who aren't very comfortable with social media, so they prefer picking that microphone recording something.

00:38:45 Dilip

And putting it out there, and when it comes to something like a social audio, I've seen that there is a lot of.

00:38:50 Dilip

Underconfidence reluctance and people to go out there and talk because it is live conversation.

00:38:56 Dilip

There is nothing that can be edited, so I see that there is a lot of reluctance in people to go out there and do that on something like that of a clubhouse.

00:39:03 Dilip

I've been to some of these rooms and I've experienced that myself, and I've seen that happen, so I think that is something that as a newbie podcast.

00:39:10 Dilip

You need to kind of go and address first so that you can get into these social audio platforms.

00:39:15 Marc

Yeah the best.

00:39:16 Marc

Things come from being uncomfortable and pushing ourselves through the discomfort, and I learned that first hand just recently.

00:39:24 Marc

A couple years ago, when the clubhouse app first started and I probably joined it 6 to 8 months later.

00:39:29 Marc

And it took me a good month or two to have the courage to get up on the stage and start talking.

00:39:35 Marc

And here I am podcasting for 15 some years and I still was nervous.

00:39:40 Marc

And once I did it, everything started to unlock.

00:39:44 Marc

And now here I am.

00:39:45 Marc

It's a year and a half, I guess later and now I'm running a room every single morning.

00:39:50 Marc

At 7:00 AM Eastern Time, talking to people about podcasting and it's helping my business grow as a result and I almost gave up, I almost decided I was not going.

00:40:00 Marc

To use it, I was convincing myself that it was not for me, and had I done that, I don't know that my business actually, I do know my business would not be where it is today if I hadn't pushed through the discomfort of Instagram and of clubhouse.

00:40:13 Marc

So I would encourage anyone listening if you're thinking, oh, I am not getting on social media, I would encourage you to take a deep breath.

00:40:20 Marc

Relax and consider it and dabble in it.

00:40:23 Marc

You don't have to jump into it right away, but start to understand it.

00:40:27 Marc

Watch a video about how to grow.

00:40:29 Marc

So a podcast on Instagram.

00:40:31 Marc

Anything that you can do to help get your mind in a more comfortable place, the better.

00:40:37 Marc

So I encourage you to push.

00:40:39 Marc

Through the discomfort and watch the magic that comes out on the other side.

00:40:43 Dilip

That's a good advice.

00:40:44 Dilip

I think that is something that's probably the easiest way to get into something that you feel uncomfortable with.

00:40:50 Marc

Yeah, yeah, absolutely.

00:40:51 Marc

We are so quick to walk away from something because we're uncomfortable about it and that's where we learn, right?

00:40:58 Marc

That's how we learn the most is when we are in a new situation.

00:41:02 Marc

So be OK with being uncomfortable and eventually you'll then be able to make that educated decision whether or not it's right for you and you might come out.

00:41:10 Marc

But at the end and say you know what?

00:41:12 Marc

Yeah, that clubhouse isn't for me and that's OK.

00:41:14 Marc

I guarantee you'll have learned something and you'll then be one step closer to finding the place that is right for you.

00:41:21 Dilip

Right, absolutely.

00:41:22 Dilip

And before I let you go, Marc one.

00:41:25 Dilip

Real question that I had.

00:41:26 Dilip

So for somebody who's starting off with the podcast somebody comes to you for a consultation to get started with the podcast, what will your suggestion be on?

00:41:35 Dilip

What are the basic things that they need to take care of before they can hit record and for their first episode of their podcast?

00:41:45 Marc

First thing is to know who your audience is, who are you going to be speaking to?

00:41:48 Marc

Who are the people that need the information that you want to share and understand them to the point where you even know the way in which they speak, right?

00:41:57 Marc

Because you know there are communities of people that.

00:42:00 Marc

Have certain buzzwords and certain things that they say and do you want to know every element you can about them.

00:42:06 Marc

Because the more you can understand them, the better you can serve them, and the better you serve them, the more you're going to grow because they're going to share that with other people that they know that share those similar challenges or interests.

00:42:18 Marc

And that is the key.

00:42:19 Marc

The more you know about their.

00:42:20 Marc

Challenges and the more you can address and provide them with solutions to those challenges.

00:42:25 Marc

The more you're going to grow as well, so that is absolutely a big thing in.

00:42:29 Marc

My opinion is knowing your audience for sure, and also set goals for yourself.

00:42:35 Marc

Understand why is it that you're in this.

00:42:38 Marc

Why do you want to have this podcast?

00:42:39 Marc

What is it about it?

00:42:40 Marc

Do you want to do it to be famous?

00:42:42 Marc

Do you want to?

00:42:42 Marc

Do it to make money, do you?

00:42:43 Dilip

Want to do?

00:42:44 Marc

It strictly to serve other people.

00:42:46 Marc

Is it a hobby?

00:42:47 Marc

Understand your direction going into it.

00:42:50 Marc

And set some goals for yourself.

00:42:52 Marc

Realistic goals that you know you can achieve and then figure out how you're going to get there.

00:42:56 Marc

But going into it blindly or not understanding.

00:43:00 Marc

And what you want out of it is going to hurt you, because then you are going to experience when you're several episodes into it.

00:43:06 Marc

50 episodes into it.

00:43:07 Marc

At some point you are going to start questioning what am I doing here?

00:43:10 Marc

Why am I?

00:43:11 Marc

Doing this right?

00:43:12 Marc

So yeah, I think those are two big ones there.

00:43:14 Marc

I could go on and on, but I would say if you're getting started and you want to know the most important things is know your audience.

00:43:21 Marc

And know yourself and what you.

00:43:22 Marc

Want out of this?

00:43:24 Marc

And I guess the last thing I would say is remember that your podcast, although it's lures, although you've created it, it's not for you, it's for your audience.

00:43:33 Marc

You want to always be thinking about them in the way that you're delivering the message.

00:43:37 Marc

It's not about you.

00:43:39

They'll get to.

00:43:39 Marc

Know you and they'll want to know more about.

00:43:41 Marc

You and if.

00:43:42 Marc

You want to share more about you than theirs.

00:43:44 Marc

That social media thing we were just talking about that you can put yourself out there more and share more with them and have that engaging communication with them.

00:43:51 Marc

So yeah, that would be the three things I.

00:43:53 Marc

Would suggest.

00:43:54 Dilip

Yeah great excellent yeah, very valid points right?

00:43:57 Dilip

So you know something that I was a little curious about, which I I want to know.

00:44:01 Dilip

Kermit the frog.

00:44:03 Dilip

Are you somebody who is into that as a hobby?

00:44:06 Dilip

So how did Kermit inner shape take shape?

00:44:09 Dilip

How did it happen?

00:44:10 Marc

Yes, So what discussing why he's asked me about Kermit the Frog is because in my social media, if one way to help myself get more comfortable doing video was to incorporate a Kermit the Frog puppet into my material and I'll tell you if the reason for it.

00:44:27 Marc

I've always loved The Muppets since I was.

00:44:29 Marc

A child when my parents sat me down in front of Sesame Street and even into my adulthood before I had kids, I always enjoyed The Muppets because there was a charm about them in a sense of humor about them.

00:44:41 Marc

That was very much catered and directed to adults too and I think I picked up on a lot of that as a kid and to this day, especially and at some point.

00:44:50 Marc

Several years ago, got it in my head that I really wanted an authentic Kermit the frog puppet, something that really looked like the real thing.

00:44:57 Marc

If I handed it to you and said this was one.

00:45:00 Marc

Jim Henson original Muppets.

00:45:02 Marc

You would believe me because right now what I had prior to that was just some little toy I got out of the store that it's a puppet, but it doesn't really look authentic.

00:45:10 Marc

So I found somebody on Facebook.

00:45:13 Marc

I'm getting some Facebook groups of people who make these Muppet puppets and I found this one gentleman and started chatting with him.

00:45:21 Marc

And ended up hiring him to make me want, so I did that after having a very successful 2021, it was kind of my treat to myself.

00:45:28 Marc

And I made the decision.

00:45:30 Marc

Well, if I'm going to have this thing, I really need to use it.

00:45:32 Marc

Am I going to use this thing?

00:45:34 Marc

I'm not going to start, you know, doing shows on.

00:45:36 Marc

The road anytime soon.

00:45:37 Marc

So what can I do?

00:45:39 Marc

So I decided I would incorporate it into my material and I'm having a blast doing it.

00:45:43 Marc

It makes me feel like a kid.

00:45:45 Marc

It brings out my creativity even when I'm not.

00:45:48 Marc

Using it, it's.

00:45:49 Marc

Helped my creativity really come to life.

00:45:51 Marc

And yeah, so any chance I get?

00:45:52 Marc

It to use it, I'm going to use it.

00:45:54 Marc

When I can.

00:45:55 Dilip

And it gives a very interesting perspective to the video.

00:45:58 Dilip

To be very frank and the funny conversation kind of foods that you put out on Instagram.

00:46:03 Dilip

It is very interesting and when you listen to it, you want to go through it again and again.

00:46:08 Dilip

So I really liked it and I'm sure your followers are also probably liking it.

00:46:13 Dilip

It's a very nice way of putting out those videos.

00:46:15 Dilip

And communicating something that is relevant in a very.

00:46:18 Dilip

Funny way well.

00:46:19 Marc

Exactly, and that's the whole thing is, whether you're teaching people about podcasting or almost anything else.

00:46:25 Marc

Generally speaking, we all have the same information.

00:46:28 Marc

There's nothing that.

00:46:29 Marc

Earth shattering there occasionally.

00:46:31 Marc

Somebody might come up with something that's really profound, but overall we all have the same message, and again, that's for every business or every genre out there, and so it's really.

00:46:41 Marc

How do we deliver it?

00:46:43 Marc

How are we going to say it?

00:46:44 Marc

In a way.

00:46:45 Marc

That sticks with our audience or potential audience, and so this is just one of my ways.

00:46:50 Marc

Of doing that is how I stand out among the large crowd because I am not the only one and there are a lot of people that do what I'm doing.

00:46:57 Marc

So how am I going to be different?

00:46:58 Marc

I'm going to grab a Kermit the Frog puppet and do an impression and have a conversation with him like I always wanted to.

00:47:04 Marc

When I was a kid.

00:47:07 Dilip

Right nice way of doing it right?

00:47:10 Dilip

So thanks a lot now.

00:47:12 Dilip

Thanks for taking the time out for all of the valuable inputs on podcast consultation and podcast production, because that is something that I I want to understand a lot more from you.

00:47:22 Dilip

So thanks for taking the time out and giving us all of this information and sharing all of this.

00:47:26 Dilip

Dublin put on.

00:47:27 Marc

The show you're very welcome and I should say.

00:47:29 Marc

Yeah I want to say that you do a great job as well on your social media and you're a great example for your audience of putting out value to your audience and doing it on a consistent basis.

00:47:40 Marc

And I see you out there.

00:47:41 Marc

I see you doing it consistently.

00:47:42 Marc

I see you trying different things and figuring out what works and what doesn't and that's what it's all about.

00:47:48 Marc

I congratulate you.

00:47:49 Marc

Menu for putting in all that hard work.

00:47:51 Dilip

Thanks a lot for that Marc and thanks once again for agreeing to come on the show and taking the time out thanks.

00:47:58 Marc

A lot.

00:47:58 Marc

You're welcome, you're welcome.

00:48:00 Dilip

I hope you enjoyed this conversation with Marc about getting started with a podcast production services business. Visit the podcasting university.com/fifty seven for the show notes and the resources for this episode and if you enjoyed listening to this episode, I'm sure you will like some of my earlier conversations as well, which you will be able to find at the podcast.

00:48:20 Dilip

University.com if you are new to podcasting then don't forget to join my free 10 day equals on getting started with podcasting at my website at the podcasting university.com/free Dash Guide, go ahead and enroll for the free E course.

00:48:36 Dilip

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00:48:47 Dilip

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00:48:56 Dilip

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00:49:00 Dilip

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00:49:07 Dilip

That is all that I have for this episode.

00:49:09 Dilip

I'll be back again the next week with another interesting podcast related conversation.

00:49:13 Dilip

Until then, keep listening to the podcasting university and you all have a wonderful rest of the day.