baalgatha

Welcome to Episode 7 of The Podcasting University.

If you are planning to start a podcast in the story telling niche, then these handy tips from today’s guests can help you ensure that you are succeeding with your podcast.

On the show today, we have Amar Vyas and Mrunal who run the Baalgatha Podcast.

Mrunal and Amar are the cofounders of gaatha story, and the team behind audio storytelling shows (podcasts) for children including Baalgatha, Veergatha, Fairytales of India and Devgatha.

Their journey as podcasters began in 2015 when they were looking for audio stories that were not only entertaining, but also taught morals or values. That is how Baalgatha was born.

Today, gaatha story has 13 podcasts in six languages, and publishes more than 30 new stories every month. Their bootstrapped venture gets over 500,000 listens a month.

Both Amar and Mrunal are audiophiles.

Mrunal has over 16 years of experience in Marketing and risk management in Insurance industry, where she handled portfolios for infrastructure, automotive and consumer goods sectors. She has a MBA in marketing and is a fellow of the Insurance Institute of India, and has been associated with organizations like the Murugappa Group and Bajaj group of companies.

Amar is an alumnus of IIM Ahmedabad and the University of Illinois at Urbana Champaign. Before gaatha story, he spent several years in construction, energy management and program management, both in the United States and India. He has been associated with organizations like Jones Lang LaSalle, Schneider Electric and Amazon in the past. He is a Gren Building specialist, and is passionate about sustainability. He is the Country Manager- India, for a leading organization in the forestry space.

Amar and Mrunal live in Bengaluru with their five year old Indie dog, Buddy.

In today’s show, they talk about how they started Baalgatha and what goes into creating and running a storytelling podcast.

Points Discussed in this episode

The story of Baalgatha and how Amar and Mrunal started with podcasting was extremely interesting considering the fact that they both started off when there were practically no support available in the podcasting industry in India.

They shared a lot of insights on how they started off minimally and went onto to build a series of shows and how they manage producing more than 15 episodes in a week for their various shows.

Some of the other things that we discussed in this episode are –

  • How Podcasts are the best fillers during long commutes
  • How Podcasts are about giving value
  • How to test your concept using WhatsApp
  • Why the Monologue format works for Baalgatha and why the format should be based on the topic of your podcast
  • How to Outsource and benefit from the power of duplication
  • How to ensure that you are consistent with your shows
  • How to constructively look at Stats so that it doesn’t bog your down

Resources Mentioned in this episode

Some of the resources that were mentioned in this episode are as below –

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About the Author - Dilip

Podcaster, Blogger and Affiliate Marketer, I love the internet for the many opportunities that it offers.
I started my first podcast way back in 2009. Till now I have released more than 600 episodes including my own podcasts and some episodes that I did for my clients.
I share all of those simple, practical and implementable podcasting tips in my show, "The Podcasting University".

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  1. Hello, I would like to KNOW about the following:
    1)from where do we get the stories for a storytelling PODCAST,
    2)where do we give the CREDITS, in the episode or description,
    3)is permission required before giving CREDITS
    Thank you.

    1. Hi Priyanka,
      If you are planning to tell fables and fairytales, then you can pick it from story books, on the internet by doing a search or, from other publications. These stories do not need a permission to be retold and can be used as is. You will of course need to give credit to the author by mentioning it in the beginning of the show itself.
      But if you are planning on using other stories from authors, then it is a good idea to reach out to the author for a permission to use it in your podcast.

      Regards
      Dilip

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