I still remember that conversation of mine with my mentor who was assigned to teach me sales.
After I spent 5 minutes trying to tell him that I cannot sell, as he silently kept staring at me and ended my rant, he clapped and smiled. Then in his soft voice he said, “You have amazing selling skills. You just sold me the idea that you cannot sell”.
That was the day I shed the tag of a person who cannot sell. I embraced sales because I knew that everything I was doing and I would do in the future would involve sales.
Sales is often called as “DIRTY” by a lot of people. But the truth is that it if you learn the art of selling, then you have mastered the art of communicating. Sales is one of the most interesting topics to converse on, to learn and is the single most important tool to succeed in anything that you do.
But, if you are asked to talk about sales and everything related to it, how many different topics can you really think of?
In today’s episode our guest on the show is somebody who can talk endlessly about sales.
She can come up with topics you wouldn’t have imagined would be important in sales. And the best part is that she makes the conversation not just interesting but also a great learning experience.
She is an entrepreneur whose first startup was a result of a lot of hard work and consistent pursuit of her dreams. She used this experience of hers to then start a consulting business where she would help startups and corporates with their sales strategy.
She has helped numerous women entrepreneurs with refining their existing sales strategies and helping them put together one, if they didn’t have one already.
This experience of hers is very much visible in her podcast as well.
Her podcast “Ace the Sales”, is a show full of learning. If you wish to learn sales and understand what really matters in sales, then this is the show you need to tune into.
In this episode I talk to Roshni Baronia, who is the host of “Ace the Sales” and we will learn from her as to how she has managed to succeed with a topic as difficult as sales and understand her story behind starting the podcast.
Complementing a Business with a Podcast with Roshni Baronia
A podcast can be an excellent complement to an existing business.
It in fact, helps you establish yourself as an authority in the niche that your core business is in. And this can further help you get more out of your existing business.
Now, for somebody who struggled hard to get her first startup rolling and then make it a success, it would have been a “no-brainer”.
And it indeed was for Roshni Baronia, our guest on the show today.
Roshni is a business podcaster who is also India’s first woman to host a podcast on sales.
She is a certified Strategic Sales Expert and Founder of RB Consulting, a boutique firm providing bespoke sales and strategic planning advisory to women-led businesses.
She is also a TEDx Speaker, Author of the book ‘How to revolutionize your Sales Mindset, and a member of Leadership Network at Entrepreneur Magazine. She has also been listed in the top 20 most promising women consultants for 2020’ by Consultant Review magazine.
Her work helps busy business owners break through their income ceiling without adding any new marketing, tech, team, or stress to their lives!
She talks about sales and everything that could impact sales, in her show “Ace the Sales” where she shares practical strategies and techniques that can help you with getting more out of your sales strategies.
Here are some of the things we discussed in this conversation –
- Why enjoying podcasting is more important than anything and how you can do it?
- Finding the right guests for your show and priming them to get the best out of them
- Tips to succeeding with difficult topics like that of Sales, in podcasting
- A secret technique to ensure that you are consistent with your podcasts
- Monetization strategies that are less followed
Thank you for joining in
I hope you enjoyed this conversation with Roshni. If you did, then don’t forget to subscribe to the show to stay updated.
You can connect with Roshni at any of the below –
- Website – www.roshnibaronia.com
- Instagram – www.instagram.com/roshni_baronia
- LinkedIn – www.linkedin.com/in/roshnibaronia
- Podcast – https://pod.link/1511421539
You can comment below and let me know your thoughts about this episode and the show in general.
This Hubhopper original is available on other podcasting platforms like Google Podcasts, Apple podcasts, Stitcher, Tunein etc. in addition to Hubhopper.
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